Daily Papers

LLMs are increasingly used for personal advice on relationships, work, moral dilemmas, and crises. Post-training selects a stable, prosocial Assistant persona, but good advice requires more than a good default character: a skilled advisor comforts someone in crisis, challenges someone in denial, and stays procedural with a logistical question. We formalize advice-giving as situation-conditioned persona selection in a space defined by hedonic tone and agency support, and call failures of this mapping "persona collapse" (the compression of diverse situations into a single default persona). Across 1,281 advice posts spanning 14 contexts, top-rated human responses shift systematically across five personas, while three frontier models collapse over 90\% of responses into a single supportive persona regardless of context. Prompting the model to first pick a fitting persona only deepens the collapse. We then ask whether the collapse can be repaired. Our method, Inverse-Process Distillation, reconstructs the situational reading that could have produced each human response and trains on the result, aiming to distill the situation-to-persona policy rather than the answers. It cuts divergence from the human persona distribution by approximately 80\%. Yet in a blinded study, 199 experienced advice-givers rating responses across four situations in sequence prefer the collapsed default over every repaired model, most strongly when the situation calls for challenge, though this preference shifts with repeated exposures.

Personalized Large Language Models (LLMs) facilitate more natural, human-like interactions in human-centric applications. However, existing personalization methods are constrained by limited controllability and high resource demands. Furthermore, their reliance on static personality modeling restricts adaptability across varying situations. To address these limitations, we first demonstrate the existence of situation-dependency and consistent situation-behavior patterns within LLM personalities through a multi-perspective analysis of persona neurons. Building on these insights, we propose IRIS, a training-free, neuron-based Identify-Retrieve-Steer framework for advanced situational personality steering. Our approach comprises situational persona neuron identification, situation-aware neuron retrieval, and similarity-weighted steering. We empirically validate our framework on PersonalityBench and our newly introduced SPBench, a comprehensive situational personality benchmark. Experimental results show that our method surpasses best-performing baselines, demonstrating IRIS's generalization and robustness to complex, unseen situations and different models architecture.

Large language models (LLMs) are increasingly used to simulate human populations via persona prompting, often under the assumptions that richer persona descriptions improve behavioral fidelity, similarly sized attribute combinations are equally simulatable, and persona definitions generalize across tasks. In this work, we formalize these assumptions and systematically evaluate them across multiple architectures, scales, and simulation settings. We identify a fundamental limitation we term persona manifold collapse, where increasingly expressive persona specifications lead to systematic contraction of representational and behavioral diversity. Across models, increasing persona complexity consistently reduces inter-persona separation in latent space and weakens behavioral differentiation in downstream simulation tasks. These effects persist across multiple analyses as richer personas fail to preserve human subgroup disagreement, performance varies across attribute combinations of similar size, and adding descriptive detail often degrades rather than improves simulation fidelity. Surprisingly, simple Age-Gender personas consistently outperform richly specified Ideal Customer Profiles (ICPs) across industries, achieving substantially higher downstream prediction accuracy. We find that collapse is not uniform across attributes. Certain combinations remain behaviorally stable and preserve stronger alignment with human responses, forming localized regions we term alignment bridges. Together, our results provide empirical and conceptual foundations for understanding the limits of persona-conditioned simulation, highlighting the need for representation-aware persona construction rather than increasing persona expressivity alone.

Large Language Models (LLMs) are trained on massive text corpora, which are encoded with diverse personality traits. This triggers an interesting goal of eliciting a desired personality trait from the LLM, and probing its behavioral preferences. Accordingly, we formalize the persona elicitation task, aiming to customize LLM behaviors to align with a target persona. We present Persona In-Context Learning (PICLe), a novel persona elicitation framework grounded in Bayesian inference. At the core, PICLe introduces a new ICL example selection criterion based on likelihood ratio, which is designed to optimally guide the model in eliciting a specific target persona. We demonstrate the effectiveness of PICLe through extensive comparisons against baseline methods across three contemporary LLMs. Code is available at https://github.com/deeplearning-wisc/picle.

Large Language Models (LLMs) can adopt distinct personas to tune their semantics, expertise, and perspective to different users and tasks. Precise control over these traits is critical to ensure safety and reliability in model behavior. Existing methods like activation steering and prompt-based persona induction reduce a persona to a single dominant direction, missing the finer, nested traits that emerge only once that dominant signal is factored out. We introduce modulation as a setting where the persona context is already embedded in the content being manipulated, requiring control methods to amplify or suppress a trait already present rather than inject it from scratch. PaSS is an inference-time control paradigm that models personas as multi-dimensional subspaces in a model's latent space without supervised contrastive examples. The persona subspaces are extracted via iterative concept erasure and applied to modulate persona-guided generation without retraining. To extract this subspace, we use Iterative Nullspace Projections (INLP) to linearly and iteratively isolate persona-specific directions. We causally evaluate six personas against diverse tasks like MATH-500, TinyAlpaca, GSM8K, and IFEval, showing that discriminative, iterative subspace extraction captures diverse traits underlying a given persona, enabling stronger and larger modulation than single-direction additive methods, while maintaining content fidelity. We further study individual peeled directions within each subspace to uncover the distinct aspects of persona behavior they encode. Overall, we show that persona subspaces offer a controllable, interpretable, and generalizable framework for modulating LLM behavior without sacrificing task performance.

Modern recommender systems treat observed actions as reliable proxies for user preferences, yet interactions often reflect exploration or comparison rather than stable preference expression. As interfaces evolve from static layouts toward generative UIs and immersive extended reality (XR), the need for deeper, modality-agnostic user understanding grows: these adaptive environments must decide not only what to present but where, when, how prominently, and most importantly why a user acts. We propose an Inverse Theory of Mind (IToM) pipeline that reasons backward from observed interactions to infer the beliefs, preferences, and decision-making traits that explain behavior. The pipeline reconstructs each user's decision context, including what was chosen and what alternatives were available, applies LLM-driven counterfactual reasoning to produce evidence-grounded natural-language belief statements, and synthesizes these beliefs through multi-hypothesis abductive inference into a structured user persona. We evaluate on the OPeRA dataset against ground-truth personality assessments, attitudinal surveys, and interview-based personas across four tasks: next action prediction, shopping attitude alignment, Big Five personality inference, and held-out category prediction. Results show that inferred personas match or exceed ground-truth personas and that multi-hypothesis reasoning is essential for accurate personality prediction. We further demonstrate cross-modal transferability with a persona-driven spatial banking application on VisionOS.

We study adaptive querying for learning user-dependent quantities of interest, such as responses to held-out items and psychometric indicators, within tight question budgets. Classical Bayesian design and computerized adaptive testing typically rely on restrictive parametric assumptions or expensive posterior approximations, limiting their use in heterogeneous, high-dimensional, and cold-start settings. We introduce a persona-induced latent variable model that represents a user's state through membership in a finite dictionary of AI personas, each offering response distributions produced by a large language model. This yields expressive priors with closed-form posterior updates and efficient finite-mixture predictions, enabling scalable Bayesian design for sequential item selection. Experiments on synthetic data and WorldValuesBench demonstrate that persona-based posteriors deliver accurate probabilistic predictions and an interpretable adaptive elicitation pipeline.

Due to the lack of human resources for mental health support, there is an increasing demand for employing conversational agents for support. Recent work has demonstrated the effectiveness of dialogue models in providing emotional support. As previous studies have demonstrated that seekers' persona is an important factor for effective support, we investigate whether there are benefits to modeling such information in dialogue models for support. In this paper, our empirical analysis verifies that persona has an important impact on emotional support. Therefore, we propose a framework for dynamically inferring and modeling seekers' persona. We first train a model for inferring the seeker's persona from the conversation history. Accordingly, we propose PAL, a model that leverages persona information and, in conjunction with our strategy-based controllable generation method, provides personalized emotional support. Automatic and manual evaluations demonstrate that PAL achieves state-of-the-art results, outperforming the baselines on the studied benchmark. Our code and data are publicly available at https://github.com/chengjl19/PAL.

AI psychometrics evaluates AI systems in roles that traditionally require emotional judgment and ethical consideration. Prior work often reuses human trait inventories (Big Five, \hexaco) or ad hoc personas, limiting behavioral realism and domain relevance. We propose a framework that (1) uses situational judgment tests (SJTs) from realistic scenarios to probe domain-specific competencies; (2) integrates industrial-organizational and personality psychology to design sophisticated personas which include behavioral and psychological descriptors, life history, and social and emotional functions; and (3) employs structured generation with population demographic priors and memoir inspired narratives, encoded with Pydantic schemas. In a law enforcement assistant case study, we construct a rich dataset of personas drawn across 8 persona archetypes and SJTs across 11 attributes, and analyze behaviors across subpopulation and scenario slices. The dataset spans 8,500 personas, 4,000 SJTs, and 300,000 responses. We will release the dataset and all code to the public.

Existing persona-grounded dialog models often fail to capture simple implications of given persona descriptions, something which humans are able to do seamlessly. For example, state-of-the-art models cannot infer that interest in hiking might imply love for nature or longing for a break. In this paper, we propose to expand available persona sentences using existing commonsense knowledge bases and paraphrasing resources to imbue dialog models with access to an expanded and richer set of persona descriptions. Additionally, we introduce fine-grained grounding on personas by encouraging the model to make a discrete choice among persona sentences while synthesizing a dialog response. Since such a choice is not observed in the data, we model it using a discrete latent random variable and use variational learning to sample from hundreds of persona expansions. Our model outperforms competitive baselines on the PersonaChat dataset in terms of dialog quality and diversity while achieving persona-consistent and controllable dialog generation.

Effective test-time personalization requires LLM agents to adapt to query-dependent user preferences from lightweight interaction. We study persona selection with binary comparisons between candidate responses as the online signal. We present ID-TAP, a scalable, IDS-inspired neural dueling-bandit framework for large discrete persona spaces. ID-TAP combines a query-conditioned neural utility model with a lightweight Bradley-Terry explorer, and transfers comparison evidence across related queries through similarity-weighted warm starts. The neural model shares statistical strength across queries while preserving query-specific scores, and efficient BT updates score hypothetical challengers. Across seven user-conditioned generation benchmarks under reference- and model-based preference simulators, ID-TAP achieves the strongest aggregate performance among the evaluated baselines within a fixed ten-round comparison budget. These results support information-directed challenger selection as an effective design for test-time persona adaptation.

Large Language Model (LLM) agents are increasingly deployed in settings where they interact with a wide variety of people, including users who are unclear, impatient, or reluctant to share information. However, collecting real interaction data at scale remains expensive. The field has turned to LLM-based user simulators as stand-ins, but these simulators inherit the behavior of their underlying models: cooperative and homogeneous. As a result, agents that appear strong in simulation often fail under the unseen, diverse communication patterns of real users. To narrow this gap, we introduce Persona Policies (PPol), a plug-and-play control layer that induces realistic behavioral variation in user simulators while preserving the original task goals. Rather than hand-crafting personas, we cast persona generation as an LLM-driven evolutionary program search that optimizes a Python generator to discover behaviors and translate them into task-preserving roleplay policies. Candidate generators are guided by a multi-objective fitness score combining human-likeness with broad coverage of human behavioral patterns. Once optimized, the generator produces a diverse population of human-like personas for any task in the domain. Across tau^2-bench retail and airline domains, evolved PPol programs yield 33-62% absolute gains in fitness score over the baseline simulator. In a blinded evaluation, annotators rated PPol-conditioned users as human 80.4% of the time, close to real human traces and nearly twice as frequently as baseline simulators. Agents trained with PPol are more robust to challenging, out-of-distribution behaviors, improving task success by +17% relative to training only on existing simulated interactions. This offers a novel approach to strengthen simulator-based evaluation and training without changing tasks or rewards.

Large language models interact with users through a simulated 'Assistant' persona. While the Assistant is typically trained to be helpful, harmless, and honest, it sometimes deviates from these ideals. In this paper, we identify directions in the model's activation space-persona vectors-underlying several traits, such as evil, sycophancy, and propensity to hallucinate. We confirm that these vectors can be used to monitor fluctuations in the Assistant's personality at deployment time. We then apply persona vectors to predict and control personality shifts that occur during training. We find that both intended and unintended personality changes after finetuning are strongly correlated with shifts along the relevant persona vectors. These shifts can be mitigated through post-hoc intervention, or avoided in the first place with a new preventative steering method. Moreover, persona vectors can be used to flag training data that will produce undesirable personality changes, both at the dataset level and the individual sample level. Our method for extracting persona vectors is automated and can be applied to any personality trait of interest, given only a natural-language description.

Existing approaches to infer user traits and generate responses consistent with a persona rely on static prompting. They lack calibrated uncertainty, ignore sequential evidence, and drift during long interactions. We present AI YOU, a framework that continually updates a personality profile with 22 dimensions from conversation and embodies it in a personal digital twin. Practically, the system combines prompting, Bayesian updating, and conformal prediction for persona inference. A periodically refreshed memory anchor and cognitive memory with three layers preserve persona consistency over long interactions. Across the main results, AI YOU (i) achieves conformal coverage ranging from 0.921 to 0.976, (ii) improves uncertainty calibration and reasoning grounded in memory, and (iii) enhances persona fidelity over static prompting in role playing over 100 turns while reducing trait drift, for most evaluated backbones under adversarial settings with multiple agents. The prototype AI YOU Town initializes an imaginative twin world for future interaction. The online demo is available at https://quinnnnnne-ai-you.hf.space/{\texttt{quinnnnnne-ai-you.hf.space}}.

Large language models exhibit recurring behavioural patterns -- personas -- that shape generalisation and safety, but we lack reliable tools for decomposing, measuring, and controlling them. Our central insight is to treat personas as positions in a space of behavioural traits, using the OCEAN framework to describe model personas in terms of Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. We train low-rank adapters to amplify or suppress individual traits, and evaluate their effects using an LLM-judge calibrated against a human-validated panel, trait-specific multiple-choice benchmarks, and standard capability evaluations. Across six models from three families (4B-32B), we find that each adapter moves its target trait largely monotonically with scale, combines approximately additively with other adapters to construct mixed personas, and preserves performance on capability benchmarks at moderate scales. We further show that the induced trait axes affect safety-relevant behaviour in downstream evaluations: for example, moving along neuroticism and agreeableness axes affects frustration and sycophancy respectively. We also introduce an unsupervised psychometric pipeline that recovers four interpretable behavioural factors (tone, initiative, didacticism, epistemic caution) from model rollouts. Persona control can then be considered in terms of learning, scaling, and composing traits in weight space, providing a bridge between personality measurement, model editing, and safety.

Amid the rapid rise of agentic dialogue models, realistic user-simulator studies are essential for tuning effective conversation strategies. This work investigates a sales-oriented agent that adapts its dialogue based on user profiles spanning age, gender, and occupation. While age and gender influence overall performance, occupation produces the most pronounced differences in conversational intent. Leveraging this insight, we introduce a lightweight, occupation-conditioned strategy that guides the agent to prioritize intents aligned with user preferences, resulting in shorter and more successful dialogues. Our findings highlight the importance of rich simulator profiles and demonstrate how simple persona-informed strategies can enhance the effectiveness of sales-oriented dialogue systems.

Current works in the generation of personalized dialogue primarily contribute to the agent presenting a consistent personality and driving a more informative response. However, we found that the generated responses from most previous models tend to be self-centered, with little care for the user in the dialogue. Moreover, we consider that human-like conversation is essentially built based on inferring information about the persona of the other party. Motivated by this, we propose a novel personalized dialogue generator by detecting an implicit user persona. Because it is hard to collect a large number of detailed personas for each user, we attempted to model the user's potential persona and its representation from dialogue history, with no external knowledge. The perception and fader variables were conceived using conditional variational inference. The two latent variables simulate the process of people being aware of each other's persona and producing a corresponding expression in conversation. Finally, posterior-discriminated regularization was presented to enhance the training procedure. Empirical studies demonstrate that, compared to state-of-the-art methods, our approach is more concerned with the user's persona and achieves a considerable boost across the evaluations.

Human-like private chat requires more than fluent response generation: a system must preserve persona, relationship, memory, bounded knowledge, medium-specific timing, and a coherent multi-turn arc. We present AnthroDial, a closed-loop framework that formulates anthropomorphic dialogue as a joint problem of system architecture, executable evaluation, and diagnostic alignment. It combines (1) a role-conditioned scheduled dialogue runtime with persona and scenario cards, long-term memory, virtual time, and single-draft message decisions; (2) an executable benchmark with an L0 validity gate, five per-turn dimensions, and five dialogue-level dimensions; and (3) a post-training pipeline that filters 16,436 scheduled-decision examples for SFT and applies GRPO with a cognitive-diagnostic, ZPD-aware reward. The reward maintains Kalman-filtered capability estimates for each behavioral dimension, upweights dimensions with larger capability deficits, and uses rollout scores as task-level ZPD matches to focus optimization on learnable weak skills. On a benchmark with 55 personas, 50 scenarios, 50 persona-scenario bindings, and 100 role-conditioned cases per model, we evaluate 16 systems spanning frontier baselines, open models, thinking/no-think variants, and SFT/RL ablations. The strongest non-trained baseline reaches 32.00% strict ACC, while Qwen3.6-27B-SFT+RL reaches 39.00% strict ACC and a 98.5 overall score. In the 9B no-think setting, SFT and RL improve strict ACC from 0.00% to 13.00% and 18.37%. These results show that anthropomorphic dialogue benefits when generation, evaluation, and reward shaping share the same behavioral dimensions.

Recent advancements in Large Language Models (LLMs) demonstrate remarkable capabilities across various fields. These developments have led to more direct communication between humans and LLMs in various situations, such as social companionship and psychological support. However, LLMs often exhibit limitations in emotional perception and social competence during real-world conversations. These limitations partly originate from their inability to adapt their communication style and emotional expression to different social and task contexts. In this work, we introduce PersonaFuse, a novel LLM post-training framework that enables LLMs to adapt and express different personalities for varying situations. Inspired by Trait Activation Theory and the Big Five personality model, PersonaFuse employs a Mixture-of-Expert architecture that combines persona adapters with a dynamic routing network, enabling contextual trait expression. Experimental results show that PersonaFuse substantially outperforms baseline models across multiple dimensions of social-emotional intelligence. Importantly, these gains are achieved without sacrificing general reasoning ability or model safety, which remain common limitations of direct prompting and supervised fine-tuning approaches. PersonaFuse also delivers consistent improvements in downstream human-centered applications, such as mental health counseling and review-based customer service. Finally, human preference evaluations against leading LLMs, including GPT-4o and DeepSeek, demonstrate that PersonaFuse achieves competitive response quality despite its comparatively smaller model size. These findings demonstrate that PersonaFuse~offers a theoretically grounded and practical approach for developing social-emotional enhanced LLMs, marking a significant advancement toward more human-centric AI systems.

As LLMs become capable of complex tasks, there is growing potential for personalized interactions tailored to the subtle and idiosyncratic preferences of the user. We present a public benchmark, PersonalLLM, focusing on adapting LLMs to provide maximal benefits for a particular user. Departing from existing alignment benchmarks that implicitly assume uniform preferences, we curate open-ended prompts paired with many high-quality answers over which users would be expected to display heterogeneous latent preferences. Instead of persona-prompting LLMs based on high-level attributes (e.g., user's race or response length), which yields homogeneous preferences relative to humans, we develop a method that can simulate a large user base with diverse preferences from a set of pre-trained reward models. Our dataset and generated personalities offer an innovative testbed for developing personalization algorithms that grapple with continual data sparsity--few relevant feedback from the particular user--by leveraging historical data from other (similar) users. We explore basic in-context learning and meta-learning baselines to illustrate the utility of PersonalLLM and highlight the need for future methodological development. Our dataset is available at https://huggingface.co/datasets/namkoong-lab/PersonalLLM

Synthetic personas are widely used to condition large language models (LLMs) for social simulation, yet most personas are still constructed from coarse sociodemographic attributes or summaries. We revisit persona creation by introducing SCOPE, a socially grounded framework for persona construction and evaluation, built from a 141-item, two-hour sociopsychological protocol collected from 124 U.S.-based participants. Across seven models, we find that demographic-only personas are a structural bottleneck: demographics explain only ~1.5% of variance in human response similarity. Adding sociopsychological facets improves behavioral prediction and reduces over-accentuation, and non-demographic personas based on values and identity achieve strong alignment with substantially lower bias. These trends generalize to SimBench (441 aligned questions), where SCOPE personas outperform default prompting and NVIDIA Nemotron personas, and SCOPE augmentation improves Nemotron-based personas. Our results indicate that persona quality depends on sociopsychological structure rather than demographic templates or summaries.

Expert persona prompting -- assigning roles such as expert in math to language models -- is widely used for task improvement. However, prior work shows mixed results on its effectiveness, and does not consider when and why personas should improve performance. We analyze the literature on persona prompting for task improvement and distill three desiderata: 1) performance advantage of expert personas, 2) robustness to irrelevant persona attributes, and 3) fidelity to persona attributes. We then evaluate 9 state-of-the-art LLMs across 27 tasks with respect to these desiderata. We find that expert personas usually lead to positive or non-significant performance changes. Surprisingly, models are highly sensitive to irrelevant persona details, with performance drops of almost 30 percentage points. In terms of fidelity, we find that while higher education, specialization, and domain-relatedness can boost performance, their effects are often inconsistent or negligible across tasks. We propose mitigation strategies to improve robustness -- but find they only work for the largest, most capable models. Our findings underscore the need for more careful persona design and for evaluation schemes that reflect the intended effects of persona usage.

Persona conditioning can be viewed as a behavioral prior for large language models (LLMs) and is often assumed to confer expertise and improve safety in a monotonic manner. However, its effects on high-stakes clinical decision-making remain poorly characterized. We systematically evaluate persona-based control in clinical LLMs, examining how professional roles (e.g., Emergency Department physician, nurse) and interaction styles (bold vs.\ cautious) influence behavior across models and medical tasks. We assess performance on clinical triage and patient-safety tasks using multidimensional evaluations that capture task accuracy, calibration, and safety-relevant risk behavior. We find systematic, context-dependent, and non-monotonic effects: Medical personas improve performance in critical care tasks, yielding gains of up to sim+20% in accuracy and calibration, but degrade performance in primary-care settings by comparable margins. Interaction style modulates risk propensity and sensitivity, but it's highly model-dependent. While aggregated LLM-judge rankings favor medical over non-medical personas in safety-critical cases, we found that human clinicians show moderate agreement on safety compliance (average Cohen's κ= 0.43) but indicate a low confidence in 95.9\% of their responses on reasoning quality. Our work shows that personas function as behavioral priors that introduce context-dependent trade-offs rather than guarantees of safety or expertise. The code is available at https://github.com/rsinghlab/Persona\_Paradox.

Existing approaches to persona simulation with Large Language Models (LLMs) mostly rely on shallow character descriptions that fail to sustain coherent character behavior across extended interactions. We introduce Deep Persona, a psychologically grounded, three-layered architecture that organizes personas into hierarchical levels of observable expression, latent beliefs, and core motivational drives, for constructing highly convincing role-playing agents. Governed by the principles of scripted determinism and bounded agency, the architecture restricts the model to a reactive engine guided by a structured internal script. We further propose a reference-free evaluation framework that benchmarks dialogue naturalness against empirical human distributions using established psychological clinical instruments and adversarial stress-tests. Empirical evaluation reveals that while LLMs achieve high pragmatic fluency, they exhibit systematic limitations in emotional expression and joint attention. In addition, we present a case study of two Deep Personas and evaluate them using the proposed framework, demonstrating that structured personas can produce interactions that more closely align with human conversational behavior.

Language-driven generative agents have enabled large-scale social simulations with transformative uses, from interpersonal training to aiding global policy-making. However, recent studies indicate that generative agent behaviors often deviate from expert expectations and real-world data--a phenomenon we term the Behavior-Realism Gap. To address this, we introduce a theoretical framework called Persona-Environment Behavioral Alignment (PEBA), formulated as a distribution matching problem grounded in Lewin's behavior equation stating that behavior is a function of the person and their environment. Leveraging PEBA, we propose PersonaEvolve (PEvo), an LLM-based optimization algorithm that iteratively refines agent personas, implicitly aligning their collective behaviors with realistic expert benchmarks within a specified environmental context. We validate PEvo in an active shooter incident simulation we developed, achieving an 84% average reduction in distributional divergence compared to no steering and a 34% improvement over explicit instruction baselines. Results also show PEvo-refined personas generalize to novel, related simulation scenarios. Our method greatly enhances behavioral realism and reliability in high-stakes social simulations. More broadly, the PEBA-PEvo framework provides a principled approach to developing trustworthy LLM-driven social simulations.

Prompting serves as the major way humans interact with Large Language Models (LLM). Commercial AI systems commonly define the role of the LLM in system prompts. For example, ChatGPT uses ``You are a helpful assistant'' as part of its default system prompt. Despite current practices of adding personas to system prompts, it remains unclear how different personas affect a model's performance on objective tasks. In this study, we present a systematic evaluation of personas in system prompts. We curate a list of 162 roles covering 6 types of interpersonal relationships and 8 domains of expertise. Through extensive analysis of 4 popular families of LLMs and 2,410 factual questions, we demonstrate that adding personas in system prompts does not improve model performance across a range of questions compared to the control setting where no persona is added. Nevertheless, further analysis suggests that the gender, type, and domain of the persona can all influence the resulting prediction accuracies. We further experimented with a list of persona search strategies and found that, while aggregating results from the best persona for each question significantly improves prediction accuracy, automatically identifying the best persona is challenging, with predictions often performing no better than random selection. Overall, our findings suggest that while adding a persona may lead to performance gains in certain settings, the effect of each persona can be largely random. Code and data are available at https://github.com/Jiaxin-Pei/Prompting-with-Social-Roles.

Persona-driven techniques increasingly adapt large language models (LLMs) to diverse contexts. However, existing methods predominantly rely on rigid, synthetic personas that flatten individual variation, rely on stereotypes, and miss the nuanced signals driving actual human preferences. We introduce profile behavioral grounding, a framework for extracting open-ended, high-fidelity user profiles directly from authentic, anonymized social media posts. We evaluate these profiles across two paradigms: train-time personalization via supervised finetuning (SFT) and non-parametric test-time multi-perspective reasoning. Across complex recommendation and open-ended query benchmarks, behaviorally grounded profiles consistently improve base models and outperform synthetic profile baselines, driving stronger parametric alignment and enabling richer, multifaceted reasoning. Our findings establish open-ended, behavior-derived profiles as a highly diverse and effective foundation for the next generation of personalized language systems. Our code base is available at https://github.com/ServiceNow/behavior-grounding.

Large Language Models (LLMs) are increasingly deployed in persona-driven applications such as education, customer service, and social platforms, where models are prompted to adopt specific personas when interacting with users. While persona conditioning can improve user experience and engagement, it also raises concerns about how personality cues may interact with gender biases and stereotypes. In this work, we present a controlled study of persona-conditioned story generation in English and Hindi, where each story portrays a working professional in India producing context-specific artifacts (e.g., lesson plans, reports, letters) under systematically varied persona gender, occupational role, and personality traits from the HEXACO and Dark Triad frameworks. Across 23,400 generated stories from six state-of-the-art LLMs, we find that personality traits are significantly associated with both the magnitude and direction of gender bias. In particular, Dark Triad personality traits are consistently associated with higher gender-stereotypical representations compared to socially desirable HEXACO traits, though these associations vary across models and languages. Our findings demonstrate that gender bias in LLMs is not static but context-dependent. This suggests that persona-conditioned systems used in real-world applications may introduce uneven representational harms, reinforcing gender stereotypes in generated educational, professional, or social content.

The personalized dialogue explores the consistent relationship between dialogue generation and personality. Existing personalized dialogue agents model persona profiles from three resources: sparse or dense persona descriptions and dialogue histories. However, sparse structured persona attributes are explicit but uninformative, dense persona texts contain rich persona descriptions with much noise, and dialogue history query is both noisy and uninformative for persona modeling. In this work, we combine the advantages of the three resources to obtain a richer and more accurate persona. We design a Contrastive Latent Variable-based model (CLV) that clusters the dense persona descriptions into sparse categories, which are combined with the history query to generate personalized responses. Experimental results on Chinese and English datasets demonstrate our model's superiority in personalization.

Recent advancements in large language models (LLMs) have significantly boosted the rise of Role-Playing Language Agents (RPLAs), i.e., specialized AI systems designed to simulate assigned personas. By harnessing multiple advanced abilities of LLMs, including in-context learning, instruction following, and social intelligence, RPLAs achieve a remarkable sense of human likeness and vivid role-playing performance. RPLAs can mimic a wide range of personas, ranging from historical figures and fictional characters to real-life individuals. Consequently, they have catalyzed numerous AI applications, such as emotional companions, interactive video games, personalized assistants and copilots, and digital clones. In this paper, we conduct a comprehensive survey of this field, illustrating the evolution and recent progress in RPLAs integrating with cutting-edge LLM technologies. We categorize personas into three types: 1) Demographic Persona, which leverages statistical stereotypes; 2) Character Persona, focused on well-established figures; and 3) Individualized Persona, customized through ongoing user interactions for personalized services. We begin by presenting a comprehensive overview of current methodologies for RPLAs, followed by the details for each persona type, covering corresponding data sourcing, agent construction, and evaluation. Afterward, we discuss the fundamental risks, existing limitations, and future prospects of RPLAs. Additionally, we provide a brief review of RPLAs in AI applications, which reflects practical user demands that shape and drive RPLA research. Through this work, we aim to establish a clear taxonomy of RPLA research and applications, and facilitate future research in this critical and ever-evolving field, and pave the way for a future where humans and RPLAs coexist in harmony.

Large Language Models (LLMs) are increasingly used as proxies for human perception in urban analysis, yet it remains unclear whether persona prompting produces meaningful and reproducible behavioral diversity. We investigate whether distinct personas influence urban sentiment judgments generated by multimodal LLMs. Using a factorial set of personas spanning gender, economic status, political orientation, and personality, we instantiate multiple agents per persona to evaluate urban scene images from the PerceptSent dataset and assess both within-persona consistency and cross-persona variation. Results show strong convergence among agents sharing a persona, indicating stable and reproducible behavior. However, cross-persona differentiation is limited: economic status and personality induce statistically detectable but practically modest variation, while gender shows no measurable effect and political orientation only negligible impact. Agents also exhibit an extremity bias, collapsing intermediate sentiment categories common in human annotations. As a result, performance remains strong on coarse-grained polarity tasks but degrades as sentiment resolution increases, suggesting that simple label-based persona prompting does not capture fine-grained perceptual judgments. To isolate the contribution of persona conditioning, we additionally evaluate the same model without personas. Surprisingly, the no-persona model sometimes matches or exceeds persona-conditioned agreement with human labels across all task variants, suggesting that simple label-based persona prompting may add limited annotation value in this setting.

Endowing the protagonist with a specific personality is essential for writing an engaging story. In this paper, we aim to control the protagonist's persona in story generation, i.e., generating a story from a leading context and a persona description, where the protagonist should exhibit the specified personality through a coherent event sequence. Considering that personas are usually embodied implicitly and sparsely in stories, we propose a planning-based generation model named CONPER to explicitly model the relationship between personas and events. CONPER first plans events of the protagonist's behavior which are motivated by the specified persona through predicting one target sentence, then plans the plot as a sequence of keywords with the guidance of the predicted persona-related events and commonsense knowledge, and finally generates the whole story. Both automatic and manual evaluation results demonstrate that CONPER outperforms state-of-the-art baselines for generating more coherent and persona-controllable stories.

User simulators are crucial for replicating human interactions with dialogue systems, supporting both collaborative training and automatic evaluation, especially for large language models (LLMs). However, existing simulators often rely solely on text utterances, missing implicit user traits such as personality, speaking style, and goals. In contrast, persona-based methods lack generalizability, as they depend on predefined profiles of famous individuals or archetypes. To address these challenges, we propose User Simulator with implicit Profiles (USP), a framework that infers implicit user profiles from human-machine conversations and uses them to generate more personalized and realistic dialogues. We first develop an LLM-driven extractor with a comprehensive profile schema. Then, we refine the simulation through conditional supervised fine-tuning and reinforcement learning with cycle consistency, optimizing it at both the utterance and conversation levels. Finally, we adopt a diverse profile sampler to capture the distribution of real-world user profiles. Experimental results demonstrate that USP outperforms strong baselines in terms of authenticity and diversity while achieving comparable performance in consistency. Furthermore, dynamic multi-turn evaluations based on USP strongly align with mainstream benchmarks, demonstrating its effectiveness in real-world applications.

Persona prompting can steer LLM generation towards a domain-specific tone and pattern. This behavior enables use cases in multi-agent systems where diverse interactions are crucial and human-centered tasks require high-level human alignment. Prior works provide mixed opinions on their utility: some report performance gains when using expert personas for certain domains and their contribution to data diversity in synthetic data creation, while others find near-zero or negative impact on general utility. To fully leverage the benefits of the LLM persona and avoid its harmfulness, a more comprehensive investigation of the mechanism is crucial. In this work, we study how model optimization, task type, prompt length, and placement can impact expert persona effectiveness across instruction-tuned and reasoning LLMs, and provide insight into conditions under which expert personas fail and succeed. Based on our findings, we developed a pipeline to fully leverage the benefits of an expert persona, named PRISM (Persona Routing via Intent-based Self-Modeling), which self-distills an intent-conditioned expert persona into a gated LoRA adapter through a bootstrapping process that requires no external data, models, or knowledge. PRISM enhances human preference and safety alignment on generative tasks while maintaining accuracy on discriminative tasks across all models, with minimal memory and computing overhead.

Sustaining coherent and engaging narratives requires dialogue or storytelling agents to understand how the personas of speakers or listeners ground the narrative. Specifically, these agents must infer personas of their listeners to produce statements that cater to their interests. They must also learn to maintain consistent speaker personas for themselves throughout the narrative, so that their counterparts feel involved in a realistic conversation or story. However, personas are diverse and complex: they entail large quantities of rich interconnected world knowledge that is challenging to robustly represent in general narrative systems (e.g., a singer is good at singing, and may have attended conservatoire). In this work, we construct a new large-scale persona commonsense knowledge graph, PeaCoK, containing ~100K human-validated persona facts. Our knowledge graph schematizes five dimensions of persona knowledge identified in previous studies of human interactive behaviours, and distils facts in this schema from both existing commonsense knowledge graphs and large-scale pretrained language models. Our analysis indicates that PeaCoK contains rich and precise world persona inferences that help downstream systems generate more consistent and engaging narratives.

Persona agents, which are LLM agents that act according to an assigned persona, have demonstrated impressive contextual response capabilities across various applications. These persona agents offer significant enhancements across diverse sectors, such as education, healthcare, and entertainment, where model developers can align agent responses to different user requirements thereby broadening the scope of agent applications. However, evaluating persona agent performance is incredibly challenging due to the complexity of assessing persona adherence in free-form interactions across various environments that are relevant to each persona agent. We introduce PersonaGym, the first dynamic evaluation framework for assessing persona agents, and PersonaScore, the first automated human-aligned metric grounded in decision theory for comprehensive large-scale evaluation of persona agents. Our evaluation of 6 open and closed-source LLMs, using a benchmark encompassing 200 personas and 10,000 questions, reveals significant opportunities for advancement in persona agent capabilities across state-of-the-art models. For example, Claude 3.5 Sonnet only has a 2.97% relative improvement in PersonaScore than GPT 3.5 despite being a much more advanced model. Importantly, we find that increased model size and complexity do not necessarily imply enhanced persona agent capabilities thereby highlighting the pressing need for algorithmic and architectural invention towards faithful and performant persona agents.

Many practical applications of dialogue technology require the generation of responses according to a particular developer-specified persona. While a variety of personas can be elicited from recent large language models, the opaqueness and unpredictability of these models make it desirable to be able to specify personas in an explicit form. In previous work, personas have typically been represented as sets of one-off pieces of self-knowledge that are retrieved by the dialogue system for use in generation. However, in realistic human conversations, personas are often revealed through story-like narratives that involve rich habitual knowledge -- knowledge about kinds of events that an agent often participates in (e.g., work activities, hobbies, sporting activities, favorite entertainments, etc.), including typical goals, sub-events, preconditions, and postconditions of those events. We capture such habitual knowledge using an explicit schema representation, and propose an approach to dialogue generation that retrieves relevant schemas to condition a large language model to generate persona-based responses. Furthermore, we demonstrate a method for bootstrapping the creation of such schemas by first generating generic passages from a set of simple facts, and then inducing schemas from the generated passages.

One way to personalize and steer generations from large language models (LLM) is to assign a persona: a role that describes how the user expects the LLM to behave (e.g., a helpful assistant, a teacher, a woman). This paper investigates how personas affect diverse aspects of model behavior. We assign to seven LLMs 162 personas from 12 categories spanning variables like gender, sexual orientation, and occupation. We prompt them to answer questions from five datasets covering objective (e.g., questions about math and history) and subjective tasks (e.g., questions about beliefs and values). We also compare persona's generations to two baseline settings: a control persona setting with 30 paraphrases of "a helpful assistant" to control for models' prompt sensitivity, and an empty persona setting where no persona is assigned. We find that for all models and datasets, personas show greater variability than the control setting and that some measures of persona behavior generalize across models.

Empowering large language models with long-term memory is crucial for building agents that adapt to users' evolving needs. However, prior evaluations typically interleave preference-related dialogues with irrelevant conversations, reducing the task to needle-in-a-haystack retrieval while ignoring relationships between events that drive the evolution of user preferences. Such settings overlook a fundamental characteristic of real-world personalization: preferences emerge gradually and accumulate across interactions within noisy contexts. To bridge this gap, we introduce PERMA, a benchmark designed to evaluate persona consistency over time beyond static preference recall. Additionally, we incorporate (1) text variability and (2) linguistic alignment to simulate erratic user inputs and individual idiolects in real-world data. PERMA consists of temporally ordered interaction events spanning multiple sessions and domains, with preference-related queries inserted over time. We design both multiple-choice and interactive tasks to probe the model's understanding of persona along the interaction timeline. Experiments demonstrate that by linking related interactions, advanced memory systems can extract more precise preferences and reduce token consumption, outperforming traditional semantic retrieval of raw dialogues. Nevertheless, they still struggle to maintain a coherent persona across temporal depth and cross-domain interference, highlighting the need for more robust personalized memory management in agents. Our code and data are open-sourced at https://github.com/PolarisLiu1/PERMA.

Pre-training equips large language models (LLMs) with a broad repertoire of behavioral patterns associated with roles, styles, values, and goals. Post-training teaches conditional enactment and makes a helpful Assistant the default, but it does not erase alternative modes from the weights; explicit prompts can therefore elicit personas that repeatedly shape judgment, language, and action. In open-weight settings, runtime controls can be removed, motivating persona unlearning: a weight-level edit that makes a designated persona difficult to elicit and enact on unseen contexts. We introduce PersonaUnlearnBench, a model-specific paired benchmark spanning six LLMs from three families and five personas, with aligned forget/retain sets, held-out instruction paraphrases, and four-axis evaluation. The benchmark shows that standard unlearning methods cannot reliably erase the target persona without sacrificing meaningful generation or general utility. We therefore propose PaCE, which compares target and desirable responses to the same questions to locate an internal behavior direction, then trains target-prompt states away from the target mode and toward the matched desirable response. Experiments show that PaCE consistently suppresses target personas with high response quality and useful counterpart behavior, at moderate utility cost. These results establish persona unlearning as a distinct behavior-level editing problem and a practical route toward persistent control of latent LLM response policies.

Endowing dialogue systems with personas is essential to deliver more human-like conversations. However, this problem is still far from well explored due to the difficulties of both embodying personalities in natural languages and the persona sparsity issue observed in most dialogue corpora. This paper proposes a pre-training based personalized dialogue model that can generate coherent responses using persona-sparse dialogue data. In this method, a pre-trained language model is used to initialize an encoder and decoder, and personal attribute embeddings are devised to model richer dialogue contexts by encoding speakers' personas together with dialogue histories. Further, to incorporate the target persona in the decoding process and to balance its contribution, an attention routing structure is devised in the decoder to merge features extracted from the target persona and dialogue contexts using dynamically predicted weights. Our model can utilize persona-sparse dialogues in a unified manner during the training process, and can also control the amount of persona-related features to exhibit during the inference process. Both automatic and manual evaluation demonstrates that the proposed model outperforms state-of-the-art methods for generating more coherent and persona consistent responses with persona-sparse data.

In order to build self-consistent personalized dialogue agents, previous research has mostly focused on textual persona that delivers personal facts or personalities. However, to fully describe the multi-faceted nature of persona, image modality can help better reveal the speaker's personal characteristics and experiences in episodic memory (Rubin et al., 2003; Conway, 2009). In this work, we extend persona-based dialogue to the multimodal domain and make two main contributions. First, we present the first multimodal persona-based dialogue dataset named MPCHAT, which extends persona with both text and images to contain episodic memories. Second, we empirically show that incorporating multimodal persona, as measured by three proposed multimodal persona-grounded dialogue tasks (i.e., next response prediction, grounding persona prediction, and speaker identification), leads to statistically significant performance improvements across all tasks. Thus, our work highlights that multimodal persona is crucial for improving multimodal dialogue comprehension, and our MPCHAT serves as a high-quality resource for this research.

The current research on Role-Playing Conversational Agents (RPCAs) with Large Language Models (LLMs) primarily focuses on imitating specific speaking styles and utilizing character backgrounds, neglecting the depiction of deeper personality traits.~In this study, we introduce personality-infused role-playing for LLM agents, which encourages agents to accurately portray their designated personality traits during dialogues. We then propose PsyPlay, a dialogue generation framework that facilitates the expression of rich personalities among multiple LLM agents. Specifically, PsyPlay enables agents to assume roles with distinct personality traits and engage in discussions centered around specific topics, consistently exhibiting their designated personality traits throughout the interactions. Validation on generated dialogue data demonstrates that PsyPlay can accurately portray the intended personality traits, achieving an overall success rate of 80.31% on GPT-3.5. Notably, we observe that LLMs aligned with positive values are more successful in portraying positive personality roles compared to negative ones. Moreover, we construct a dialogue corpus for personality-infused role-playing, called PsyPlay-Bench. The corpus, which consists of 4745 instances of correctly portrayed dialogues using PsyPlay, aims to further facilitate research in personalized role-playing and dialogue personality detection.

Recent studies demonstrate that prompting an appropriate role-playing persona to an LLM improves its reasoning capability. However, assigning a proper persona is difficult since an LLM's performance is extremely sensitive to assigned prompts; therefore, personas sometimes hinder LLMs and degrade their reasoning capabilities. In this paper, we propose a novel framework, Jekyll \& Hyde, which ensembles the results of role-playing and neutral prompts to eradicate performance degradation via unilateral use of role-playing prompted LLM and enhance the robustness of an LLM's reasoning ability. Specifically, Jekyll \& Hyde collects two potential solutions from both role-playing and neutral prompts and selects a better solution after cross-checking via an LLM evaluator. However, LLM-based evaluators tend to be affected by the order of those potential solutions within the prompt when selecting the proper solution; thus, we also propose a robust LLM evaluator to mitigate the position bias. The experimental analysis demonstrates that role-playing prompts distract LLMs and degrade their reasoning abilities in 4 out of 12 datasets, even when using GPT-4. In addition, we reveal that Jekyll \& Hyde improves reasoning capabilities by selecting better choices among the potential solutions on twelve widely-used reasoning datasets. We further show that our proposed LLM evaluator outperforms other baselines, proving the LLMs' position bias is successfully mitigated.

Emotional Support (ES) systems have long optimized a single objective: alleviating the user's emotional distress in the moment. We argue that a complementary need, helping users see themselves more clearly, defines a distinct paradigm we call Personality Support (PS). PS is not counseling or clinical intervention: it targets cognitive clarity and self-articulation, not symptom relief or diagnosis. We instantiate this paradigm in three layers. First, we present DSD, a Chinese self-discovery PS Dataset of 8,590 samples collected through real longitudinal interaction across five minimal units, Coach, Warm, Tsukkomi, Real, and Gonzo. Second, we build DeepSupport, a multi-persona PS system trained with OrthoTune, a PS-tailored framework with style-specific adapters and a style-consistency regularizer. Third, we unify the five DeepSupport personas into Ekova, a persistent personality-support agent with a unified cross-session memory layer, supporting both adaptive routing and user-customized persona selection. Experiments show that OrthoTune-trained models outperform all baselines with an average relative gain of 16.3% across all metrics over the strongest prompt-based baseline. Code is available at https://github.com/Yukyin/Ekova.

Can Large Language Models substitute humans in making important decisions? Recent research has unveiled the potential of LLMs to role-play assigned personas, mimicking their knowledge and linguistic habits. However, imitative decision-making requires a more nuanced understanding of personas. In this paper, we benchmark the ability of LLMs in persona-driven decision-making. Specifically, we investigate whether LLMs can predict characters' decisions provided with the preceding stories in high-quality novels. Leveraging character analyses written by literary experts, we construct a dataset LIFECHOICE comprising 1,401 character decision points from 395 books. Then, we conduct comprehensive experiments on LIFECHOICE, with various LLMs and methods for LLM role-playing. The results demonstrate that state-of-the-art LLMs exhibit promising capabilities in this task, yet there is substantial room for improvement. Hence, we further propose the CHARMAP method, which achieves a 6.01% increase in accuracy via persona-based memory retrieval. We will make our datasets and code publicly available.

The concept of persona, originally adopted in dialogue literature, has re-surged as a promising framework for tailoring large language models (LLMs) to specific context (e.g., personalized search, LLM-as-a-judge). However, the growing research on leveraging persona in LLMs is relatively disorganized and lacks a systematic taxonomy. To close the gap, we present a comprehensive survey to categorize the current state of the field. We identify two lines of research, namely (1) LLM Role-Playing, where personas are assigned to LLMs, and (2) LLM Personalization, where LLMs take care of user personas. Additionally, we introduce existing methods for LLM personality evaluation. To the best of our knowledge, we present the first survey for role-playing and personalization in LLMs under the unified view of persona. We continuously maintain a paper collection to foster future endeavors: https://github.com/MiuLab/PersonaLLM-Survey

Persona-assigned large language models (LLMs) are used in domains such as education, healthcare, and sociodemographic simulation. Yet, they are typically evaluated only in short, single-round settings that do not reflect real-world usage. We introduce an evaluation protocol that combines long persona dialogues (over 100 rounds) and evaluation datasets to create dialogue-conditioned benchmarks that can robustly measure long-context effects. We then investigate the effects of dialogue length on persona fidelity, instruction-following, and safety of seven state-of-the-art open- and closed-weight LLMs. We find that persona fidelity degrades over the course of dialogues, especially in goal-oriented conversations, where models must sustain both persona fidelity and instruction following. We identify a trade-off between fidelity and instruction following, with non-persona baselines initially outperforming persona-assigned models; as dialogues progress and fidelity fades, persona responses become increasingly similar to baseline responses. Our findings highlight the fragility of persona applications in extended interactions and our work provides a protocol to systematically measure such failures.

The use of persona-grounded retrieval-based chatbots is crucial for personalized conversations, but there are several challenges that need to be addressed. 1) In general, collecting persona-grounded corpus is very expensive. 2) The chatbot system does not always respond in consideration of persona at real applications. To address these challenges, we propose a plug-and-play persona prompting method. Our system can function as a standard open-domain chatbot if persona information is not available. We demonstrate that this approach performs well in the zero-shot setting, which reduces the dependence on persona-ground training data. This makes it easier to expand the system to other languages without the need to build a persona-grounded corpus. Additionally, our model can be fine-tuned for even better performance. In our experiments, the zero-shot model improved the standard model by 7.71 and 1.04 points in the original persona and revised persona, respectively. The fine-tuned model improved the previous state-of-the-art system by 1.95 and 3.39 points in the original persona and revised persona, respectively. To the best of our knowledge, this is the first attempt to solve the problem of personalized response selection using prompt sequences. Our code is available on github~https://github.com/rungjoo/plug-and-play-prompt-persona.

Large language models (LLMs) are increasingly used as surrogates for human participants, but it remains unclear which models best capture human behavior and why. To address this, we introduce Psych-201, a novel dataset that enables us to measure behavioral alignment at scale. We find that post-training -- the stage that turns base models into useful assistants -- consistently reduces alignment with human behavior across model families, sizes, and objectives. Moreover, this misalignment widens in newer model generations even as base models continue to improve. Finally, we find that persona-induction -- a popular technique for eliciting human-like behavior by conditioning models on participant-specific information -- does not improve predictions at the level of individuals. Taken together, our results suggest that the very processes that are currently employed to turn LLMs into useful assistants also make them less accurate models of human behavior.

Ensuring persona fidelity in large language models (LLMs) is essential for maintaining coherent and engaging human-AI interactions. However, LLMs often exhibit Out-of-Character (OOC) behavior, where generated responses deviate from an assigned persona, leading to inconsistencies that affect model reliability. Existing evaluation methods typically assign single scores to entire responses, struggling to capture subtle persona misalignment, particularly in long-form text generation. To address this limitation, we propose an atomic-level evaluation framework that quantifies persona fidelity at a finer granularity. Our three key metrics measure the degree of persona alignment and consistency within and across generations. Our approach enables a more precise and realistic assessment of persona fidelity by identifying subtle deviations that real users would encounter. Through our experiments, we demonstrate that our framework effectively detects persona inconsistencies that prior methods overlook. By analyzing persona fidelity across diverse tasks and personality types, we reveal how task structure and persona desirability influence model adaptability, highlighting challenges in maintaining consistent persona expression.

Large language models (LLMs) have traditionally been aligned through one-size-fits-all approaches that assume uniform human preferences, fundamentally overlooking the diversity in user values and needs. This paper introduces a comprehensive framework for scalable personalized alignment of LLMs. We establish a systematic preference space characterizing psychological and behavioral dimensions, alongside diverse persona representations for robust preference inference in real-world scenarios. Building upon this foundation, we introduce AlignX, a large-scale dataset of over 1.3 million personalized preference examples, and develop two complementary alignment approaches: in-context alignment directly conditioning on persona representations and preference-bridged alignment modeling intermediate preference distributions. Extensive experiments demonstrate substantial improvements over existing methods, with an average 17.06\% accuracy gain across four benchmarks while exhibiting a strong adaptation capability to novel preferences, robustness to limited user data, and precise preference controllability. These results validate our approach toward user-adaptive AI systems.

Understanding human behavior traits is central to applications in human-computer interaction, computational social science, and personalized AI systems. Such understanding often requires integrating multiple modalities to capture nuanced patterns and relationships. However, existing resources rarely provide datasets that combine behavioral descriptors with complementary modalities such as facial attributes and biographical information. To address this gap, we present PersonaX, a curated collection of multimodal datasets designed to enable comprehensive analysis of public traits across modalities. PersonaX consists of (1) CelebPersona, featuring 9444 public figures from diverse occupations, and (2) AthlePersona, covering 4181 professional athletes across 7 major sports leagues. Each dataset includes behavioral trait assessments inferred by three high-performing large language models, alongside facial imagery and structured biographical features. We analyze PersonaX at two complementary levels. First, we abstract high-level trait scores from text descriptions and apply five statistical independence tests to examine their relationships with other modalities. Second, we introduce a novel causal representation learning (CRL) framework tailored to multimodal and multi-measurement data, providing theoretical identifiability guarantees. Experiments on both synthetic and real-world data demonstrate the effectiveness of our approach. By unifying structured and unstructured analysis, PersonaX establishes a foundation for studying LLM-inferred behavioral traits in conjunction with visual and biographical attributes, advancing multimodal trait analysis and causal reasoning.

Endowing a dialogue system with particular personality traits is essential to deliver more human-like conversations. However, due to the challenge of embodying personality via language expression and the lack of large-scale persona-labeled dialogue data, this research problem is still far from well-studied. In this paper, we investigate the problem of incorporating explicit personality traits in dialogue generation to deliver personalized dialogues. To this end, firstly, we construct PersonalDialog, a large-scale multi-turn dialogue dataset containing various traits from a large number of speakers. The dataset consists of 20.83M sessions and 56.25M utterances from 8.47M speakers. Each utterance is associated with a speaker who is marked with traits like Age, Gender, Location, Interest Tags, etc. Several anonymization schemes are designed to protect the privacy of each speaker. This large-scale dataset will facilitate not only the study of personalized dialogue generation, but also other researches on sociolinguistics or social science. Secondly, to study how personality traits can be captured and addressed in dialogue generation, we propose persona-aware dialogue generation models within the sequence to sequence learning framework. Explicit personality traits (structured by key-value pairs) are embedded using a trait fusion module. During the decoding process, two techniques, namely persona-aware attention and persona-aware bias, are devised to capture and address trait-related information. Experiments demonstrate that our model is able to address proper traits in different contexts. Case studies also show interesting results for this challenging research problem.

Long-term persona agents must remain identifiable while adapting to new events, relationships, evidence, and social conditions. We identify self-locking as a runtime failure mode in continuing persona-life loops: locally plausible events keep appearing while the generated life collapses toward familiar environments, weak relationships, suspended decisions, and stale life stages. We trace this failure to model-level convergence toward high-probability behavioral channels and system-level context gravity from State, memory, history, and environment summaries. We introduce AutoPersonas, a multi-timescale life-environment engine for bounded persona-level recursive self-evolution. It separates environment-side Occurrences, accumulated Observations, and persona State. Its OSO loop admits divergent future-facing material while requiring evidence-governed absorption before State or reachability changes. A three-year compressed simulation exposed environment watermark shells, occurrence-hardening gaps, slow-change accumulation failures, recursive indecision, and weak relationship persistence. An eight-model 40-day stress test generated 1,600 events and found mean rolling 5-day action-category repetition of 95.2%-97.6%, with all models crossing 90% by day 11. Semantic re-keeping found 79.0%-88.0% macro-theme repetition across all direct-loop runs. In a same-runtime 40-day A/B, context-slice masking plus per-sample divergence targeting reduced macro-theme repetition from 61.8% to 36.3% and roughly doubled cumulative theme count. A juvenile-goblin fictional-world run reproduced the anti-fixation regime without hard real-world intrusions. These results support a bounded claim: separating controlled divergence from evidence-governed absorption can reduce persona-environment self-locking while preserving identity continuity.

Simulating step-wise human behavior with Large Language Models (LLMs) has become an emerging research direction, enabling applications in various practical domains. While prior methods, including prompting, supervised fine-tuning (SFT), and reinforcement learning (RL), have shown promise in modeling step-wise behavior, they primarily learn a population-level policy without conditioning on a user's persona, yielding generic rather than personalized simulations. In this work, we pose a critical question: how can LLM agents better simulate personalized user behavior? We introduce Customer-R1, an RL-based method for personalized, step-wise user behavior simulation in online shopping environments. Our policy is conditioned on an explicit persona, and we optimize next-step rationale and action generation via action correctness reward signals. Experiments on the OPeRA dataset emonstrate that Customer-R1 not only significantly outperforms prompting and SFT-based baselines in next-action prediction tasks, but also better matches users' action distribution, indicating higher fidelity in personalized behavior simulation.

As large language models are increasingly deployed to simulate diverse human characters, ensuring persona fidelity, defined as the extent to which an agent's behavior consistently reflects the psychological and stylistic characteristics of a target persona, has become a critical requirement. However, existing evaluation paradigms primarily rely on either holistic LLM-based judges, which are prone to "holistic appraisal hallucination'', or static psychometric inventories, which fail to capture the context-dependent fidelity required in dynamic dialogue. To address these limitations, we propose PRISM (Persona Reasoning with Inverse SFL-based Modeling), a psycholinguistically grounded framework that reformulates persona fidelity evaluation as a structured inverse inference task. Inspired by Systemic Functional Linguistics (SFL), PRISM decomposes persona fidelity into three functional dimensions: Task Framing, Interpersonal Stance, and Linguistic Style. It estimates dimension-specific evidence over a persona-conditioned label space and aggregates these signals into an interpretable and auditable evaluation process. Experiments show that PRISM yields more accurate and stable judgements than traditional holistic judging, providing a more reliable framework for persona fidelity evaluation.

Large language models can represent a variety of personas but typically default to a helpful Assistant identity cultivated during post-training. We investigate the structure of the space of model personas by extracting activation directions corresponding to diverse character archetypes. Across several different models, we find that the leading component of this persona space is an "Assistant Axis," which captures the extent to which a model is operating in its default Assistant mode. Steering towards the Assistant direction reinforces helpful and harmless behavior; steering away increases the model's tendency to identify as other entities. Moreover, steering away with more extreme values often induces a mystical, theatrical speaking style. We find this axis is also present in pre-trained models, where it primarily promotes helpful human archetypes like consultants and coaches and inhibits spiritual ones. Measuring deviations along the Assistant Axis predicts "persona drift," a phenomenon where models slip into exhibiting harmful or bizarre behaviors that are uncharacteristic of their typical persona. We find that persona drift is often driven by conversations demanding meta-reflection on the model's processes or featuring emotionally vulnerable users. We show that restricting activations to a fixed region along the Assistant Axis can stabilize model behavior in these scenarios -- and also in the face of adversarial persona-based jailbreaks. Our results suggest that post-training steers models toward a particular region of persona space but only loosely tethers them to it, motivating work on training and steering strategies that more deeply anchor models to a coherent persona.

Persona-driven role-playing (PRP) aims to build AI characters that can respond to user queries by faithfully sticking with all persona statements. Unfortunately, existing faithfulness criteria for PRP are limited to coarse-grained LLM-based scoring without a clear definition or formulation. This paper presents a pioneering exploration to quantify PRP faithfulness as a fine-grained and explainable criterion, which also serves as a reliable reference for optimization. Our criterion first discriminates persona statements into active and passive constraints by identifying the query-statement relevance. Then, we incorporate all constraints following the principle that the AI character's response should be (a) entailed by active (relevant) constraints and (b) not contradicted by passive (irrelevant) constraints. We translate this principle mathematically into a novel Active-Passive-Constraint (APC) score, a constraint-wise sum of natural language inference (NLI) scores weighted by relevance scores. In practice, we build the APC scoring system by symbolically distilling small discriminators from GPT-4 for efficiency. We validate the quality of the APC score against human evaluation based on example personas with tens of statements, and the results show a high correlation. We further leverage it as a reward system in direct preference optimization (DPO) for better AI characters. Our experiments offer a fine-grained and explainable comparison between existing PRP techniques, revealing their advantages and limitations. We further find APC-based DPO to be one of the most competitive techniques for sticking with all constraints and can be well incorporated with other techniques. We then extend the scale of the experiments to real persons with hundreds of statements and reach a consistent conclusion.

Large Language Model (LLM) personas with explicit specifications of attributes, background, and behavioural tendencies are increasingly used to simulate human conversations for tasks such as user modeling, social reasoning, and behavioural analysis. Ensuring that persona-grounded simulations faithfully reflect human conversational behaviour is therefore critical. However, current evaluation practices largely rely on LLM-as-a-judge approaches, offering limited grounding in observable human behavior and producing opaque scalar scores. We address this gap by proposing Eval4Sim, an evaluation framework that measures how closely simulated conversations align with human conversational patterns across three complementary dimensions. Adherence captures how effectively persona backgrounds are implicitly encoded in generated utterances, assessed via dense retrieval with speaker-aware representations. Consistency evaluates whether a persona maintains a distinguishable identity across conversations, computed through authorship verification. Naturalness reflects whether conversations exhibit human-like flow rather than overly rigid or optimized structure, quantified through distributions derived from dialogue-focused Natural Language Inference. Unlike absolute or optimization-oriented metrics, Eval4Sim uses a human conversational corpus (i.e., PersonaChat) as a reference baseline and penalizes deviations in both directions, distinguishing insufficient persona encoding from over-optimized, unnatural behaviour. Although demonstrated on PersonaChat, the applicability of Eval4Sim extends to any conversational corpus containing speaker-level annotations.

We propose AMADEUS, which is composed of Adaptive Context-aware Text Splitter (ACTS), Guided Selection (GS), and Attribute Extractor (AE). ACTS finds an optimal chunk length and hierarchical contexts for each character. AE identifies a character's general attributes from the chunks retrieved by GS and uses these attributes as a final context to maintain robust persona consistency even when answering out of knowledge questions. To facilitate the development and evaluation of RAG-based RPAs, we construct CharacterRAG, a role-playing dataset that consists of persona documents for 15 distinct fictional characters totaling 976K written characters, and 450 question and answer pairs. We find that our framework effectively models not only the knowledge possessed by characters, but also various attributes such as personality.

The rapid advancement of language models (LMs) necessitates robust alignment with diverse user values. However, current preference optimization approaches often fail to capture the plurality of user opinions, instead reinforcing majority viewpoints and marginalizing minority perspectives. We introduce PERSONA, a reproducible test bed designed to evaluate and improve pluralistic alignment of LMs. We procedurally generate diverse user profiles from US census data, resulting in 1,586 synthetic personas with varied demographic and idiosyncratic attributes. We then generate a large-scale evaluation dataset containing 3,868 prompts and 317,200 feedback pairs obtained from our synthetic personas. Leveraging this dataset, we systematically evaluate LM capabilities in role-playing diverse users, verified through human judges, and the establishment of both a benchmark, PERSONA Bench, for pluralistic alignment approaches as well as an extensive dataset to create new and future benchmarks. The full dataset and benchmarks are available here: https://www.synthlabs.ai/research/persona.

Artificial agents are increasingly central to complex interactions and decision-making tasks, yet aligning their behaviors with desired human values remains an open challenge. In this work, we investigate how human-like personality traits influence agent behavior and performance within text-based interactive environments. We introduce PANDA: Personality Adapted Neural Decision Agents, a novel method for projecting human personality traits onto agents to guide their behavior. To induce personality in a text-based game agent, (i) we train a personality classifier to identify what personality type the agent's actions exhibit, and (ii) we integrate the personality profiles directly into the agent's policy-learning pipeline. By deploying agents embodying 16 distinct personality types across 25 text-based games and analyzing their trajectories, we demonstrate that an agent's action decisions can be guided toward specific personality profiles. Moreover, certain personality types, such as those characterized by higher levels of Openness, display marked advantages in performance. These findings underscore the promise of personality-adapted agents for fostering more aligned, effective, and human-centric decision-making in interactive environments.

The recent introduction of the Assistants API highlights its potential for large language models (LLMs) in role-playing agents (RPA). However, maintaining consistent character personas remains a significant challenge due to variability in information extraction, which frequently omits critical elements such as backstory or interpersonal relationships. To address this limitation, we introduce CharacterGPT, a framework designed to dynamically reconstruct character personas through Character Persona Training (CPT). This approach incrementally updates personas by extracting traits from chapter-wise novel summaries, reflecting the progression of the narrative. Our framework is evaluated through Big Five personality evaluations and creative tasks, in which characters generate original narratives, demonstrating the efficacy of CharacterGPT in preserving persona consistency. The code and results are available at https://github.com/Jeiyoon/charactergpt

We explore the task of improving persona consistency of dialogue agents. Recent models tackling consistency often train with additional Natural Language Inference (NLI) labels or attach trained extra modules to the generative agent for maintaining consistency. However, such additional labels and training can be demanding. Also, we find even the best-performing persona-based agents are insensitive to contradictory words. Inspired by social cognition and pragmatics, we endow existing dialogue agents with public self-consciousness on the fly through an imaginary listener. Our approach, based on the Rational Speech Acts framework (Frank and Goodman, 2012), can enforce dialogue agents to refrain from uttering contradiction. We further extend the framework by learning the distractor selection, which has been usually done manually or randomly. Results on Dialogue NLI (Welleck et al., 2019) and PersonaChat (Zhang et al., 2018) dataset show that our approach reduces contradiction and improves consistency of existing dialogue models. Moreover, we show that it can be generalized to improve context-consistency beyond persona in dialogues.

Personalization is a crucial capability of modern language agents. However, current research primarily positions personalized agents as passive responders to user preferences, limiting their ability to interact with users and provide suggestions or guidance proactively. To systematically evaluate such proactive personalization in realistic interactions, we propose Ψ-Bench, a benchmark for assessing LLMs' ability to influence realistic users through conversation. We design three real-world interaction scenarios that involve persuasion in Ψ-Bench, and endow simulated clients with personal characteristics through explicit user profiles derived from dialogue histories. We evaluate 10 frontier LLMs on Ψ-Bench and find that while most models can produce coherent and reasonable arguments, even state-of-the-art models still leave considerable room for improvement in persuasion. We also find that providing access to client profiles yields an average performance gain of 18.24\%, highlighting the importance of user-specific information for effective persuasion. Overall, our work highlights persona-sensitive influencing as a challenging yet practical direction for evaluating and developing more proactive personalized LLM agents. Codes are available at: https://github.com/Hanpx20/Psi-Bench.

Large Language Models (LLMs) are exhibiting emergent human-like abilities and are increasingly envisioned as the foundation for simulating an individual's communication style, behavioral tendencies, and personality traits. However, current evaluations of LLM-based persona simulation remain limited: most rely on synthetic dialogues, lack systematic frameworks, and lack analysis of the capability requirement. To address these limitations, we introduce TwinVoice, a comprehensive benchmark for assessing persona simulation across diverse real-world contexts. TwinVoice encompasses three dimensions: Social Persona (public social interactions), Interpersonal Persona (private dialogues), and Narrative Persona (role-based expression). It further decomposes the evaluation of LLM performance into six fundamental capabilities, including opinion consistency, memory recall, logical reasoning, lexical fidelity, persona tone, and syntactic style. Experimental results reveal that while advanced models achieve moderate accuracy in persona simulation, they still fall short of capabilities such as syntactic style and memory recall. Consequently, the average performance achieved by LLMs remains considerably below the human baseline.

Large language models increasingly serve as conversational agents that adopt personas and role-play characters at user request. This capability, while valuable, raises concerns about sycophancy: the tendency to provide responses that validate users rather than prioritize factual accuracy. While prior work has established that sycophancy poses risks to AI safety and alignment, the relationship between specific personality traits of adopted personas and the degree of sycophantic behavior remains unexplored. We present a systematic investigation of how persona agreeableness influences sycophancy across 13 small, open-weight language models ranging from 0.6B to 20B parameters. We develop a benchmark comprising 275 personas evaluated on NEO-IPIP agreeableness subscales and expose each persona to 4,950 sycophancy-eliciting prompts spanning 33 topic categories. Our analysis reveals that 9 of 13 models exhibit statistically significant positive correlations between persona agreeableness and sycophancy rates, with Pearson correlations reaching r = 0.87 and effect sizes as large as Cohen's d = 2.33. These findings demonstrate that agreeableness functions as a reliable predictor of persona-induced sycophancy, with direct implications for the deployment of role-playing AI systems and the development of alignment strategies that account for personality-mediated deceptive behaviors.

To build a conversational agent that interacts fluently with humans, previous studies blend knowledge or personal profile into the pre-trained language model. However, the model that considers knowledge and persona at the same time is still limited, leading to hallucination and a passive way of using personas. We propose an effective dialogue agent that grounds external knowledge and persona simultaneously. The agent selects the proper knowledge and persona to use for generating the answers with our candidate scoring implemented with a poly-encoder. Then, our model generates the utterance with lesser hallucination and more engagingness utilizing retrieval augmented generation with knowledge-persona enhanced query. We conduct experiments on the persona-knowledge chat and achieve state-of-the-art performance in grounding and generation tasks on the automatic metrics. Moreover, we validate the answers from the models regarding hallucination and engagingness through human evaluation and qualitative results. We show our retriever's effectiveness in extracting relevant documents compared to the other previous retrievers, along with the comparison of multiple candidate scoring methods. Code is available at https://github.com/dlawjddn803/INFO

Memorizing and utilizing speakers' personas is a common practice for response generation in long-term conversations. Yet, human-authored datasets often provide uninformative persona sentences that hinder response quality. This paper presents a novel framework that leverages commonsense-based persona expansion to address such issues in long-term conversation. While prior work focuses on not producing personas that contradict others, we focus on transforming contradictory personas into sentences that contain rich speaker information, by refining them based on their contextual backgrounds with designed strategies. As the pioneer of persona expansion in multi-session settings, our framework facilitates better response generation via human-like persona refinement. The supplementary video of our work is available at https://caffeine-15bbf.web.app/.

User preferences are increasingly used to personalize Large Language Model (LLM) responses, yet how to reliably leverage preference signals for answer generation remains under-explored. In practice, preferences can be noisy, incomplete, or even misleading, which can degrade answer quality when applied naively. Motivated by the observation that stable personality traits shape everyday preferences, we study personality as a principled ''latent'' signal behind preference statements. Through extensive experiments, we find that conditioning on personality-aligned preferences substantially improves personalized question answering: selecting preferences consistent with a user's inferred personality increases answer-choice accuracy from 29.25% to 76%, compared to using randomly selected preferences. Based on these findings, we introduce PACIFIC (Preference Alignment Choices Inference for Five-factor Identity Characterization), a personality-labeled preference dataset containing 1200 preference statements spanning diverse domains (e.g., travel, movies, education), annotated with Big-Five (OCEAN) trait directions. Finally, we propose a framework that enables an LLM model to automatically retrieve personality-aligned preferences and incorporate them during answer generation.

The rapid advancement of Large Language Models (LLMs) has revolutionized the generation of emotional support conversations (ESC), offering scalable solutions with reduced costs and enhanced data privacy. This paper explores the role of personas in the creation of ESC by LLMs. Our research utilizes established psychological frameworks to measure and infuse persona traits into LLMs, which then generate dialogues in the emotional support scenario. We conduct extensive evaluations to understand the stability of persona traits in dialogues, examining shifts in traits post-generation and their impact on dialogue quality and strategy distribution. Experimental results reveal several notable findings: 1) LLMs can infer core persona traits, 2) subtle shifts in emotionality and extraversion occur, influencing the dialogue dynamics, and 3) the application of persona traits modifies the distribution of emotional support strategies, enhancing the relevance and empathetic quality of the responses. These findings highlight the potential of persona-driven LLMs in crafting more personalized, empathetic, and effective emotional support dialogues, which has significant implications for the future design of AI-driven emotional support systems.

Personality manipulation in large language models (LLMs) is increasingly applied in customer service and agentic scenarios, yet its mechanisms and trade-offs remain unclear. We present a systematic study of personality control using the Big Five traits, comparing in-context learning (ICL), parameter-efficient fine-tuning (PEFT), and mechanistic steering (MS). Our contributions are fourfold. First, we construct a contrastive dataset with balanced high/low trait responses, enabling effective steering vector computation and fair cross-method evaluation. Second, we introduce a unified evaluation framework based on within-run Delta analysis that disentangles, reasoning capability, agent performance, and demographic bias across MMLU, GAIA, and BBQ benchmarks. Third, we develop trait purification techniques to separate openness from conscientiousness, addressing representational overlap in trait encoding. Fourth, we propose a three-level stability framework that quantifies method-, trait-, and combination-level robustness, offering practical guidance under deployment constraints. Experiments on Gemma-2-2B-IT and LLaMA-3-8B-Instruct reveal clear trade-offs: ICL achieves strong alignment with minimal capability loss, PEFT delivers the highest alignment at the cost of degraded task performance, and MS provides lightweight runtime control with competitive effectiveness. Trait-level analysis shows openness as uniquely challenging, agreeableness as most resistant to ICL, and personality encoding consolidating around intermediate layers. Taken together, these results establish personality manipulation as a multi-level probe into behavioral representation, linking surface conditioning, parameter encoding, and activation-level steering, and positioning mechanistic steering as a lightweight alternative to fine-tuning for both deployment and interpretability.

Recent advancements in Large Language Models empower them to follow freeform instructions, including imitating generic or specific demographic personas in conversations. We define generic personas to represent demographic groups, such as "an Asian person", whereas specific personas may take the form of specific popular Asian names like "Yumi". While the adoption of personas enriches user experiences by making dialogue systems more engaging and approachable, it also casts a shadow of potential risk by exacerbating social biases within model responses, thereby causing societal harm through interactions with users. In this paper, we systematically study "persona biases", which we define to be the sensitivity of dialogue models' harmful behaviors contingent upon the personas they adopt. We categorize persona biases into biases in harmful expression and harmful agreement, and establish a comprehensive evaluation framework to measure persona biases in five aspects: Offensiveness, Toxic Continuation, Regard, Stereotype Agreement, and Toxic Agreement. Additionally, we propose to investigate persona biases by experimenting with UNIVERSALPERSONA, a systematically constructed persona dataset encompassing various types of both generic and specific model personas. Through benchmarking on four different models -- including Blender, ChatGPT, Alpaca, and Vicuna -- our study uncovers significant persona biases in dialogue systems. Our findings also underscore the pressing need to revisit the use of personas in dialogue agents to ensure safe application.

Recent works have showcased the ability of LLMs to embody diverse personas in their responses, exemplified by prompts like 'You are Yoda. Explain the Theory of Relativity.' While this ability allows personalization of LLMs and enables human behavior simulation, its effect on LLMs' capabilities remains unclear. To fill this gap, we present the first extensive study of the unintended side-effects of persona assignment on the ability of LLMs to perform basic reasoning tasks. Our study covers 24 reasoning datasets, 4 LLMs, and 19 diverse personas (e.g. an Asian person) spanning 5 socio-demographic groups. Our experiments unveil that LLMs harbor deep rooted bias against various socio-demographics underneath a veneer of fairness. While they overtly reject stereotypes when explicitly asked ('Are Black people less skilled at mathematics?'), they manifest stereotypical and erroneous presumptions when asked to answer questions while adopting a persona. These can be observed as abstentions in responses, e.g., 'As a Black person, I can't answer this question as it requires math knowledge', and generally result in a substantial performance drop. Our experiments with ChatGPT-3.5 show that this bias is ubiquitous - 80% of our personas demonstrate bias; it is significant - some datasets show performance drops of 70%+; and can be especially harmful for certain groups - some personas suffer statistically significant drops on 80%+ of the datasets. Overall, all 4 LLMs exhibit this bias to varying extents, with GPT-4-Turbo showing the least but still a problematic amount of bias (evident in 42% of the personas). Further analysis shows that these persona-induced errors can be hard-to-discern and hard-to-avoid. Our findings serve as a cautionary tale that the practice of assigning personas to LLMs - a trend on the rise - can surface their deep-rooted biases and have unforeseeable and detrimental side-effects.

Procedural content generation has enabled vast virtual worlds through levels, maps, and quests, but large-scale character generation remains underexplored. We identify two alignment-induced biases in existing methods: a positive moral bias, where characters uniformly adopt agreeable stances (e.g. always saying lying is bad), and a helpful assistant bias, where characters invariably answer questions directly (e.g. never refusing or deflecting). While such tendencies suit instruction-following systems, they suppress dramatic tension and yield predictable characters, stemming from maximum likelihood training and assistant fine-tuning. To address this, we introduce PersonaWeaver, a framework that disentangles world-building (roles, demographics) from behavioral-building (moral stances, interactional styles), yielding characters with more diverse reactions and moral stances, as well as second-order diversity in stylistic markers like length, tone, and punctuation. Code: https://github.com/mqraitem/Persona-Weaver

We present Persona-L, a novel approach for creating personas using Large Language Models (LLMs) and an ability-based framework, specifically designed to improve the representation of users with complex needs. Traditional methods of persona creation often fall short of accurately depicting the dynamic and diverse nature of complex needs, resulting in oversimplified or stereotypical profiles. Persona-L enables users to create and interact with personas through a chat interface. Persona-L was evaluated through interviews with UX designers (N=6), where we examined its effectiveness in reflecting the complexities of lived experiences of people with complex needs. We report our findings that indicate the potential of Persona-L to increase empathy and understanding of complex needs while also revealing the need for transparency of data used in persona creation, the role of the language and tone, and the need to provide a more balanced presentation of abilities with constraints.

We demonstrate that large language models (LLMs) exhibit consistent value orientations despite adopting diverse personas, revealing a persistent inertia in their responses that remains stable across the variety of roles they are prompted to assume. To systematically explore this phenomenon, we introduce the role-play-at-scale methodology, which involves prompting LLMs with randomized, diverse personas and analyzing the macroscopic trend of their responses. Unlike previous works that simply feed these questions to LLMs as if testing human subjects, our role-play-at-scale methodology diagnoses inherent tendencies in a systematic and scalable manner by: (1) prompting the model to act in different random personas and (2) asking the same question multiple times for each random persona. This approach reveals consistent patterns in LLM responses across diverse role-play scenarios, indicating deeply encoded inherent tendencies. Our findings contribute to the discourse on value alignment in foundation models and demonstrate the efficacy of role-play-at-scale as a diagnostic tool for uncovering encoded biases in LLMs.

Large language model (LLM)-based persona agents are rapidly being adopted as scalable proxies for human participants across diverse domains. Yet there is no systematic method for verifying whether a persona agent's responses remain free of contradictions and factual inaccuracies throughout an interaction. A principle from interrogation methodology offers a lens: no matter how elaborate a fabricated identity, systematic interrogation will expose its contradictions. We apply this principle to propose PICon, an evaluation framework that probes persona agents through logically chained multi-turn questioning. PICon evaluates consistency along three core dimensions: internal consistency (freedom from self-contradiction), external consistency (alignment with real-world facts), and retest consistency (stability under repetition). Evaluating seven groups of persona agents alongside 63 real human participants, we find that even systems previously reported as highly consistent fail to meet the human baseline across all three dimensions, revealing contradictions and evasive responses under chained questioning. This work provides both a conceptual foundation and a practical methodology for evaluating persona agents before trusting them as substitutes for human participants. We provide the source code and an interactive demo at: https://kaist-edlab.github.io/picon/

Current large language model (LLM) development treats task-solving and preference alignment as separate challenges, optimizing first for objective correctness, then for alignment to aggregated human preferences. This paradigm fails in human-facing applications where solving a problem correctly is insufficient if the response mismatches the user's needs. This challenge intensifies in just-in-time scenarios where no prior user interaction history exists due to cold-start conditions or privacy constraints. LLMs need to identify what they don't know about user preferences, strategically elicit preference values through questioning, then adapt their reasoning processes and responses accordingly -- a complicated chain of cognitive processes which we term personalized reasoning. We introduce PREFDISCO, an evaluation methodology that transforms static benchmarks into interactive personalization tasks using psychologically-grounded personas with sparse preferences. Our framework creates scenarios where identical questions require different reasoning chains depending on user context, as optimal explanation approaches vary by individual expertise and preferences while maintaining factual accuracy. Evaluation of 21 frontier models across 10 tasks reveals 29.0% of naive personalization attempts produce worse preference alignment than generic responses, yet generic responses also fail to serve individual user needs effectively. These findings suggest personalized reasoning requires dedicated development rather than emerging naturally. PREFDISCO establishes personalized reasoning as a measurable research frontier and reveals fundamental limitations in current LLMs' interactive capabilities, providing a foundation for developing systems that can adapt to individual users in education, healthcare, and technical domains where personalization is critical.

Current role-play studies often rely on unvalidated LLM-as-a-judge paradigms, which may fail to reflect how humans perceive role fidelity. A key prerequisite for human-aligned evaluation is role identification, the ability to recognize who is speaking based on dialogue context. We argue that any meaningful judgment of role-playing quality (how well a character is played) fundamentally depends on first correctly attributing words and actions to the correct persona (who is speaking). We present PersonaEval, the first benchmark designed to test whether LLM evaluators can reliably identify human roles. PersonaEval uses human-authored dialogues from novels, scripts, and video transcripts, challenging models to determine the correct persona according to the conversation context. Our experiments, including a human study, show that even the best-performing LLMs reach only around 69% accuracy, well below the level needed for reliable evaluation. In contrast, human participants perform near ceiling with 90.8% accuracy, highlighting that current LLM evaluators are still not human enough to effectively judge role-play scenarios. To better understand this gap, we examine training-time adaptation and test-time compute, suggesting that reliable evaluation requires more than task-specific tuning, but depends on strong, human-like reasoning abilities in LLM evaluators. We release our benchmark at https://github.com/maple-zhou/PersonaEval.

LLM role-playing, i.e., using LLMs to simulate specific personas, has emerged as a key capability in various applications, such as companionship, content creation, and digital games. While current models effectively capture character tones and knowledge, simulating the inner thoughts behind their behaviors remains a challenge. Towards cognitive simulation in LLM role-play, previous efforts mainly suffer from two deficiencies: data with high-quality reasoning traces, and reliable reward signals aligned with human preferences. In this paper, we propose HER, a unified framework for cognitive-level persona simulation. HER introduces dual-layer thinking, which distinguishes characters' first-person thinking from LLMs' third-person thinking. To bridge these gaps, we curate reasoning-augmented role-playing data via reverse engineering and construct human-aligned principles and reward models. Leveraging these resources, we train \method models based on Qwen3-32B via supervised and reinforcement learning. Extensive experiments validate the effectiveness of our approach. Notably, our models significantly outperform the Qwen3-32B baseline, achieving a 30.26 improvement on the CoSER benchmark and a 14.97 gain on the Minimax Role-Play Bench. Our datasets, principles, and models will be released to facilitate future research.

This study examines how persona prompting shapes language generated by two multimodal large language models in urban perception, a setting for examining subjective interpretations of shared visual evidence. We organize outputs into three functional layers: descriptive grounding (captions), intermediate semantic layer (perception tags), and interpretive framing (justifications). Using approximately 60,000 persona-conditioned annotations from each of two MLLMs, Qwen3-VL and Gemma4, we find that captions converge strongly across persona profiles and show only small attribute-associated differences. Justifications vary substantially more: economic status produces the largest difference in both models, with political orientation and personality also prominent. Paired image-level comparisons confirm larger justification than caption differences for these three attributes. For perception tags, personas sharing the same attribute level produce more similar tag sets than personas with different attribute levels, with the largest separation observed for economic status. Exploratory topic analysis further suggests persona-specific evaluative emphasis. Across models, profile-pair similarity patterns are strongly correlated for all three output types, although agreement is lowest for justifications. Overall, persona prompting affects interpretive framing more strongly than descriptive grounding.

User simulators serve as the critical interactive environment for agent post-training, and an ideal user simulator generalizes across domains and proactively engages in negotiation by challenging or bargaining. However, current methods exhibit two issues. They rely on static and context-unaware profiles, necessitating extensive manual redesign for new scenarios, thus limiting generalizability. Moreover, they neglect human strategic thinking, leading to vulnerability to agent manipulation. To address these issues, we propose UserLM-R1, a novel user language model with reasoning capability. Specifically, we first construct comprehensive user profiles with both static roles and dynamic scenario-specific goals for adaptation to diverse scenarios. Then, we propose a goal-driven decision-making policy to generate high-quality rationales before producing responses, and further refine the reasoning and improve strategic capabilities with supervised fine-tuning and multi-reward reinforcement learning. Extensive experimental results demonstrate that UserLM-R1 outperforms competitive baselines, particularly on the more challenging adversarial set.

Despite investments in improving model safety, studies show that misaligned capabilities remain latent in safety-tuned models. In this work, we shed light on the mechanics of this phenomenon. First, we show that even when model generations are safe, harmful content can persist in hidden representations and can be extracted by decoding from earlier layers. Then, we show that whether the model divulges such content depends significantly on its perception of who it is talking to, which we refer to as user persona. In fact, we find manipulating user persona to be even more effective for eliciting harmful content than direct attempts to control model refusal. We study both natural language prompting and activation steering as control methods and show that activation steering is significantly more effective at bypassing safety filters. We investigate why certain personas break model safeguards and find that they enable the model to form more charitable interpretations of otherwise dangerous queries. Finally, we show we can predict a persona's effect on refusal given only the geometry of its steering vector.

The integration of dialogue agents into the sales domain requires a deep understanding of how these systems interact with users possessing diverse personas. This study explores the influence of user personas, defined using the Myers-Briggs Type Indicator (MBTI), on the interaction quality and performance of sales-oriented dialogue agents. Through large-scale testing and analysis, we assess the pre-trained agent's effectiveness, adaptability, and personalization capabilities across a wide range of MBTI-defined user types. Our findings reveal significant patterns in interaction dynamics, task completion rates, and dialogue naturalness, underscoring the future potential for dialogue agents to refine their strategies to better align with varying personality traits. This work not only provides actionable insights for building more adaptive and user-centric conversational systems in the sales domain but also contributes broadly to the field by releasing persona-defined user simulators. These simulators, unconstrained by domain, offer valuable tools for future research and demonstrate the potential for scaling personalized dialogue systems across diverse applications.

As AI companions increasingly mediate repeated social interaction, users may rely on a stable role and shared history, yet locally acceptable replies do not ensure that either persists. We study two observable long-horizon failures: 'persona collapse', the loss of a deployed role, boundaries, values, or style, and 'behavioral drift', the gradual or recurrent erosion of those properties. We introduce ANCHOR, a controlled synthetic audit that separately measures persona enactment and trajectory recall. The study contains 2,008 conversations spanning 27 personas, nine interaction schedules, three generated memory settings, and four evaluated models. The Identity Probe combines a sealed 102-item questionnaire with turn-level judgments, while the Trajectory Probe scores 110 calibrated counterfactual questions from 35 conversation banks. Our results show that no evaluated model and configuration reliably preserves either dimensions: trajectory accuracy averages only 44.4%, user-state recall remains near four-option chance, and no tested context condition or memory consistently resolves these failures. Questionnaire retention also varies by model and persona facet, disagrees with turn-level behavior, and is sensitive to evaluator choice. These results indicate that current systems do not yet reliably support long-horizon companion continuity and that audits must distinguish persona enactment, trajectory recall, evaluator provenance, and deployment context rather than collapse them into a single trust or stability score.

This survey explores the burgeoning field of role-playing with language models, focusing on their development from early persona-based models to advanced character-driven simulations facilitated by Large Language Models (LLMs). Initially confined to simple persona consistency due to limited model capabilities, role-playing tasks have now expanded to embrace complex character portrayals involving character consistency, behavioral alignment, and overall attractiveness. We provide a comprehensive taxonomy of the critical components in designing these systems, including data, models and alignment, agent architecture and evaluation. This survey not only outlines the current methodologies and challenges, such as managing dynamic personal profiles and achieving high-level persona consistency but also suggests avenues for future research in improving the depth and realism of role-playing applications. The goal is to guide future research by offering a structured overview of current methodologies and identifying potential areas for improvement. Related resources and papers are available at https://github.com/nuochenpku/Awesome-Role-Play-Papers.

Current methods for aligning large language models (LLMs) typically aim to reflect general human values and behaviors, but they often fail to capture the unique characteristics and preferences of individual users. To address this gap, we introduce the concept of Personality Alignment. This approach tailors LLMs' responses and decisions to match the specific preferences of individual users or closely related groups. Inspired by psychometrics, we created the Personality Alignment with Personality Inventories (PAPI) dataset, which includes data from 300,000 real subjects, each providing behavioral preferences based on the Big Five Personality Factors. This dataset allows us to quantitatively evaluate the extent to which LLMs can align with each subject's behavioral patterns. Recognizing the challenges of personality alignments: such as limited personal data, diverse preferences, and scalability requirements: we developed an activation intervention optimization method. This method enhances LLMs' ability to efficiently align with individual behavioral preferences using minimal data and computational resources. Remarkably, our method, PAS, achieves superior performance while requiring only 1/5 of the optimization time compared to DPO, offering practical value for personality alignment. Our work paves the way for future AI systems to make decisions and reason in truly personality ways, enhancing the relevance and meaning of AI interactions for each user and advancing human-centered artificial intelligence.The code has released in https://github.com/zhu-minjun/PAlign.

Existing long-term personalized dialogue systems struggle to reconcile unbounded interaction streams with finite context constraints, often succumbing to memory noise accumulation, reasoning degradation, and persona inconsistency. To address these challenges, this paper proposes Inside Out, a framework that utilizes a globally maintained PersonaTree as the carrier of long-term user profiling. By constraining the trunk with an initial schema and updating the branches and leaves, PersonaTree enables controllable growth, achieving memory compression while preserving consistency. Moreover, we train a lightweight MemListener via reinforcement learning with process-based rewards to produce structured, executable, and interpretable {ADD, UPDATE, DELETE, NO_OP} operations, thereby supporting the dynamic evolution of the personalized tree. During response generation, PersonaTree is directly leveraged to enhance outputs in latency-sensitive scenarios; when users require more details, the agentic mode is triggered to introduce details on-demand under the constraints of the PersonaTree. Experiments show that PersonaTree outperforms full-text concatenation and various personalized memory systems in suppressing contextual noise and maintaining persona consistency. Notably, the small MemListener model achieves memory-operation decision performance comparable to, or even surpassing, powerful reasoning models such as DeepSeek-R1-0528 and Gemini-3-Pro.

The character of the "AI assistant" persona generated by modern chatbot large language models influences both surface-level behavior and apparent values, beliefs, and ethics. These all affect interaction quality, perceived intelligence, and alignment with both developer and user intentions. The shaping of this persona, known as character training, is a critical component of industry post-training, yet remains effectively unstudied in the academic literature. We introduce the first open implementation of character training, leveraging Constitutional AI and a new data pipeline using synthetic introspective data to shape the assistant persona in a more effective and controlled manner than alternatives such as constraining system prompts or activation steering. Specifically, we fine-tune three popular open-weights models using 11 example personas, such as humorous, deeply caring, or even malevolent. To track the effects of our approach, we introduce a method which analyzes revealed preferences, uncovering clear and holistic changes in character. We find these changes are more robust to adversarial prompting than the above two alternatives, while also leading to more coherent and realistic generations. Finally, we demonstrate this fine-tuning has little to no effect on general capabilities as measured by common benchmarks. We describe and open-source our full post-training method, the implementation of which can be found at https://github.com/maiush/OpenCharacterTraining.

As large language models (LLMs) become increasingly integrated into daily life, there is growing demand for AI assistants that are not only reactive but also proactive and personalized. While recent advances have pushed forward proactivity and personalization individually, their combination remains underexplored. To bridge this gap, we introduce ProPerSim, a new task and simulation framework for developing assistants capable of making timely, personalized recommendations in realistic home scenarios. In our simulation environment, a user agent with a rich persona interacts with the assistant, providing ratings on how well each suggestion aligns with its preferences and context. The assistant's goal is to use these ratings to learn and adapt to achieve higher scores over time. Built on ProPerSim, we propose ProPerAssistant, a retrieval-augmented, preference-aligned assistant that continually learns and adapts through user feedback. Experiments across 32 diverse personas show that ProPerAssistant adapts its strategy and steadily improves user satisfaction, highlighting the promise of uniting proactivity and personalization.

Text-to-image diffusion models are increasingly deployed in open-ended creative contexts, yet their outputs remain impersonal, optimized for aggregate aesthetics rather than individual taste. Human preferences are pluralistic: one user favoring muted, nostalgic portraits may prefer vibrant street photography, while another gravitates toward dreamy film aesthetics. Existing methods require dense interaction histories or per-user fine-tuning, failing in cold-start settings and collapsing context-dependent preferences into a static representation. We introduce zero-shot image personalization from personas (ZIPP), which conditions image generation on natural-language personas (concise descriptors of a user's identity and aesthetic sensibilities) without any user-specific data or weight updates. ZIPP uses an LLM to rewrite prompts from the perspective of a given persona, steering diffusion models toward personalized outputs. To mine personas at scale, we train an inductive Graph Attention Network over a 22M-user Reddit interaction graph with dual contrastive objectives aligning graph structure with visual behavior, then verbalize learned representations into natural-language personas via an MLLM. We introduce ZIPBench, the first zero-shot personalization benchmark with 1.5K users, graph-mined personas, and 40K generated images. Across four benchmarks and 14 LLMs spanning five model families, persona conditioning yields consistent gains (13-20%), with frontier models benefiting most. In the few-shot setting, ZIPP matches or exceeds fine-tuned baselines trained on 100+ examples per user. ZIPP achieves the lowest preference distributional divergence (CMMD 0.16 vs. 0.55), and IPF-normalized demographic evaluation shows it substantially reduces subpopulation bias present in existing methods. Human evaluation confirms a 79% win rate over generic generation and 58-65% over all fine-tuned baselines.

Personality-conditioned LLM agents (PC-Agents) are increasingly used in emotional support, social simulation, and role-playing, motivating the development of lifelong agents that remain coherent over extended interactions. A key component of such coherence is personality evolution: agents should undergo plausible, psychology-grounded changes as they experience life events in different contexts. Although prior work shows that LLM personalities can shift under contextual perturbations, how these shifts vary across traits, events, personas, and models remains poorly understood. We study event-induced personality change after 11 major life events, using the Big Five traits as a psychometric anchor and interpreting the resulting trajectories against longitudinal evidence from human personality psychology. Across four diagnostic axes, PC-Agents exhibit measurable trait shifts at similar rates for event-trait pairs with and without documented human change directions. Even when shifts follow the expected direction, their magnitudes usually fall below human effect-size ranges. Gender and cultural-region prompts show little moderating effect, while persona-level dispersion is compressed three- to four-fold relative to human samples. To enable systematic comparison, we introduce BFI-Adapt, a reusable benchmark for scoring the directional fidelity of event-induced personality change, and use it to rank 14 models. A validation suite shows that the measured shifts exceed no-event retest noise, remain stable under independently paraphrased prompts, exhibit limited and model-dependent convergence with scenario-based behavioral choices, and persist across intervening unrelated dialogue. Together, these checks establish the measured trajectories as robust event-conditioned response patterns. Our results suggest that current PC-Agents simulate the mean of human personality dynamics, but not its shape.

Role-playing is a crucial capability of Large Language Models (LLMs), enabling a wide range of practical applications, including intelligent non-player characters, digital twins, and emotional companions. Evaluating this capability in LLMs is challenging due to the complex dynamics involved in role-playing, such as maintaining character fidelity throughout a storyline and navigating open-ended narratives without a definitive ground truth. Current evaluation methods, which primarily focus on question-answering or conversational snapshots, fall short of adequately capturing the nuanced character traits and behaviors essential for authentic role-playing. In this paper, we propose CharacterBox, which is a simulation sandbox designed to generate situational fine-grained character behavior trajectories. These behavior trajectories enable a more comprehensive and in-depth evaluation of role-playing capabilities. CharacterBox consists of two main components: the character agent and the narrator agent. The character agent, grounded in psychological and behavioral science, exhibits human-like behaviors, while the narrator agent coordinates interactions between character agents and environmental changes. Additionally, we introduce two trajectory-based methods that leverage CharacterBox to enhance LLM performance. To reduce costs and facilitate the adoption of CharacterBox by public communities, we fine-tune two smaller models, CharacterNR and CharacterRM, as substitutes for GPT API calls, and demonstrate their competitive performance compared to advanced GPT APIs.

Aligning language models with human preferences presents significant challenges, particularly in achieving personalization without incurring excessive computational costs. Existing methods rely on reward signals and additional annotated data, limiting their scalability and adaptability to diverse human values. To address these challenges, we introduce Persona-judge, a novel discriminative paradigm that enables training-free personalized alignment with unseen preferences. Instead of optimizing policy parameters through external reward feedback, Persona-judge leverages the intrinsic preference judgment capabilities of the model. Specifically, a draft model generates candidate tokens conditioned on a given preference, while a judge model, embodying another preference, cross-validates the predicted tokens whether to be accepted. Experimental results demonstrate that Persona-judge, using the inherent preference evaluation mechanisms of the model, offers a scalable and computationally efficient solution to personalized alignment, paving the way for more adaptive customized alignment. Our code is available here.

Knowledge-grounded conversation (KGC) shows great potential in building an engaging and knowledgeable chatbot, and knowledge selection is a key ingredient in it. However, previous methods for knowledge selection only concentrate on the relevance between knowledge and dialogue context, ignoring the fact that age, hobby, education and life experience of an interlocutor have a major effect on his or her personal preference over external knowledge. Without taking the personalization issue into account, it is difficult to select the proper knowledge and generate persona-consistent responses. In this work, we introduce personal memory into knowledge selection in KGC to address the personalization issue. We propose a variational method to model the underlying relationship between one's personal memory and his or her selection of knowledge, and devise a learning scheme in which the forward mapping from personal memory to knowledge and its inverse mapping is included in a closed loop so that they could teach each other. Experiment results show that our method outperforms existing KGC methods significantly on both automatic evaluation and human evaluation.

In our modern, fast-paced, and interconnected world, the importance of mental well-being has grown into a matter of great urgency. However, traditional methods such as Emotional Support Conversations (ESC) face challenges in effectively addressing a diverse range of individual personalities. In response, we introduce the Social Support Conversation (S2Conv) framework. It comprises a series of support agents and the interpersonal matching mechanism, linking individuals with persona-compatible virtual supporters. Utilizing persona decomposition based on the MBTI (Myers-Briggs Type Indicator), we have created the MBTI-1024 Bank, a group that of virtual characters with distinct profiles. Through improved role-playing prompts with behavior preset and dynamic memory, we facilitate the development of the MBTI-S2Conv dataset, which contains conversations between the characters in the MBTI-1024 Bank. Building upon these foundations, we present CharacterChat, a comprehensive S2Conv system, which includes a conversational model driven by personas and memories, along with an interpersonal matching plugin model that dispatches the optimal supporters from the MBTI-1024 Bank for individuals with specific personas. Empirical results indicate the remarkable efficacy of CharacterChat in providing personalized social support and highlight the substantial advantages derived from interpersonal matching. The source code is available in https://github.com/morecry/CharacterChat.

Maintaining persona consistency is paramount in the application of open-domain dialogue systems, as exemplified by models like ChatGPT. Despite significant advancements, the limited scale and diversity of current persona dialogue datasets remain challenges to achieving robust persona-consistent dialogue models. In this study, drawing inspiration from the success of large-scale pre-training, we introduce PPDS, an open-domain persona dialogue system that employs extensive generative pre-training on a persona dialogue dataset to enhance persona consistency. Specifically, we present a persona extraction model designed to autonomously and precisely generate vast persona dialogue datasets. Additionally, we unveil a pioneering persona augmentation technique to address the invalid persona bias inherent in the constructed dataset. Both quantitative and human evaluations consistently highlight the superior response quality and persona consistency of our proposed model, underscoring its effectiveness.

Existing methods for simulating individual identities often oversimplify human complexity, which may lead to incomplete or flattened representations. To address this, we introduce SPeCtrum, a grounded framework for constructing authentic LLM agent personas by incorporating an individual's multidimensional self-concept. SPeCtrum integrates three core components: Social Identity (S), Personal Identity (P), and Personal Life Context (C), each contributing distinct yet interconnected aspects of identity. To evaluate SPeCtrum's effectiveness in identity representation, we conducted automated and human evaluations. Automated evaluations using popular drama characters showed that Personal Life Context (C)-derived from short essays on preferences and daily routines-modeled characters' identities more effectively than Social Identity (S) and Personal Identity (P) alone and performed comparably to the full SPC combination. In contrast, human evaluations involving real-world individuals found that the full SPC combination provided a more comprehensive self-concept representation than C alone. Our findings suggest that while C alone may suffice for basic identity simulation, integrating S, P, and C enhances the authenticity and accuracy of real-world identity representation. Overall, SPeCtrum offers a structured approach for simulating individuals in LLM agents, enabling more personalized human-AI interactions and improving the realism of simulation-based behavioral studies.

Unified multimodal understanding and generation models enable richer human-AI interaction. Yet jointly customizing a character's persona, dialogue style, and visual identity while maintaining output consistency across modalities remains largely unexplored. To mitigate this gap, we introduce a new task, Customized Multimodal Role-Play (CMRP). We construct the RoleScape-20 dataset comprising 20 characters, including training and evaluation data that cover persona, stylistic descriptions, visual/expressive cues, and text-image interactions. Building on a unified model, we devise UniCharacter, a two-stage training framework containing Unified Supervised Finetuning (Unified-SFT) and character-specific group relative policy optimization (Character-GRPO). Given only 10 images plus corresponding interaction examples, the model acquires the target character and exhibits coherent persona, style, and visual identity in both generated text and images. This process takes about 100 GPU hours. Experiments on the RoleScape-20 dataset show that the proposed method substantially outperforms prior approaches. Ablation studies further validate the effectiveness of our cross-modal consistency design and few-shot customization strategy. We argue that CMRP, coupled with unified modeling, provides a basis for next-generation characterful and immersive interactive agents.

With the rapid improvement in the general capabilities of LLMs, LLM personalization, i.e., how to build LLM systems that can generate personalized responses or services that are tailored to distinct user personas, has become an increasingly important research and engineering problem. However, unlike many new challenging benchmarks being released for evaluating the general/reasoning capabilities, the lack of high-quality benchmarks for evaluating LLM personalization greatly hinders progress in this field. To address this, we introduce PersonaFeedback, a new benchmark that directly evaluates LLMs' ability to provide personalized responses given pre-defined user personas and queries. Unlike existing benchmarks that require models to infer implicit user personas from historical interactions, PersonaFeedback decouples persona inference from personalization, focusing on evaluating the model's ability to generate responses tailored to explicit personas. PersonaFeedback consists of 8298 human-annotated test cases, which are categorized into easy, medium, and hard tiers based on the contextual complexity of the user personas and the difficulty in distinguishing subtle differences between two personalized responses. We conduct comprehensive evaluations across a wide range of models. The empirical results reveal that even state-of-the-art LLMs that can solve complex real-world reasoning tasks could fall short on the hard tier of PersonaFeedback where even human evaluators may find the distinctions challenging. Furthermore, we conduct an in-depth analysis of failure modes across various types of systems, demonstrating that the current retrieval-augmented framework should not be seen as a de facto solution for personalization tasks. All benchmark data, annotation protocols, and the evaluation pipeline will be publicly available to facilitate future research on LLM personalization.

Evaluating persona-aligned empathy in LLM-based dialogue agents remains challenging. User states are latent, feedback is sparse and difficult to verify in situ, and seemingly supportive turns can still accumulate into trajectories that drift from persona-specific needs. We introduce EMPA, a process-oriented framework that evaluates persona-aligned support as sustained intervention rather than isolated replies. EMPA distills real interactions into controllable, psychologically grounded scenarios, couples them with an open-ended multi-agent sandbox that exposes strategic adaptation and failure modes, and scores trajectories in a latent psychological space by directional alignment, cumulative impact, and stability. The resulting signals and metrics support reproducible comparison and optimization of long-horizon empathic behavior, and they extend to other agent settings shaped by latent dynamics and weak, hard-to-verify feedback.

Large language models (LLMs) have recently been adopted as synthetic agents for public opinion simulation, offering a promising alternative to costly and slow human surveys. Despite their scalability, current LLM-based simulation methods fail to capture social diversity, producing flattened inter-group differences and overly homogeneous responses across demographic groups. We identify this limitation as a Diversity Collapse phenomenon in LLM hidden representations, where distinct social identities become increasingly indistinguishable across layers. Motivated by this observation, we propose Parametric Social Identity Injection (PSII), a general framework that injects explicit, parametric representations of demographic attributes and value orientations directly into intermediate hidden states of LLMs. Unlike prompt-based persona conditioning, PSII enables fine-grained and controllable identity modulation at the representation level. Extensive experiments on the World Values Survey using multiple open-source LLMs show that PSII significantly improves distributional fidelity and diversity, reducing KL divergence to real-world survey data while enhancing overall diversity. This work provides new insights into representation-level control of LLM agents and advances scalable, diversity-aware public opinion simulation.

Personalized image generation has made significant strides in adapting content to novel concepts. However, a persistent challenge remains: balancing the accurate reconstruction of unseen concepts with the need for editability according to the prompt, especially when dealing with the complex nuances of facial features. In this study, we delve into the temporal dynamics of the text-to-image conditioning process, emphasizing the crucial role of stage partitioning in introducing new concepts. We present PersonaMagic, a stage-regulated generative technique designed for high-fidelity face customization. Using a simple MLP network, our method learns a series of embeddings within a specific timestep interval to capture face concepts. Additionally, we develop a Tandem Equilibrium mechanism that adjusts self-attention responses in the text encoder, balancing text description and identity preservation, improving both areas. Extensive experiments confirm the superiority of PersonaMagic over state-of-the-art methods in both qualitative and quantitative evaluations. Moreover, its robustness and flexibility are validated in non-facial domains, and it can also serve as a valuable plug-in for enhancing the performance of pretrained personalization models.

Most affective computing research treats emotion as a static property of text, focusing on the writer's sentiment while overlooking the reader's perspective. This approach ignores how individual personalities lead to diverse emotional appraisals of the same event. Although role-playing Large Language Models (LLMs) attempt to simulate such nuanced reactions, they often suffer from "personality illusion'' -- relying on surface-level stereotypes rather than authentic cognitive logic. A critical bottleneck is the absence of ground-truth human data to link personality traits to emotional shifts. To bridge the gap, we introduce Persona-E^2 (Persona-Event2Emotion), a large-scale dataset grounded in annotated MBTI and Big Five traits to capture reader-based emotional variations across news, social media, and life narratives. Extensive experiments reveal that state-of-the-art LLMs struggle to capture precise appraisal shifts, particularly in social media domains. Crucially, we find that personality information significantly improves comprehension, with the Big Five traits alleviating "personality illusion.'

We present persona-based models for handling the issue of speaker consistency in neural response generation. A speaker model encodes personas in distributed embeddings that capture individual characteristics such as background information and speaking style. A dyadic speaker-addressee model captures properties of interactions between two interlocutors. Our models yield qualitative performance improvements in both perplexity and BLEU scores over baseline sequence-to-sequence models, with similar gains in speaker consistency as measured by human judges.

Multimodal Large Language Models (MLLMs) serve as daily assistants for millions. However, their ability to generate responses aligned with individual preferences remains limited. Prior approaches enable only static, single-turn personalization through input augmentation or output alignment, and thus fail to capture users' evolving preferences and personality over time (see Fig.1). In this paper, we introduce PersonaVLM, an innovative personalized multimodal agent framework designed for long-term personalization. It transforms a general-purpose MLLM into a personalized assistant by integrating three key capabilities: (a) Remembering: It proactively extracts and summarizes chronological multimodal memories from interactions, consolidating them into a personalized database. (b) Reasoning: It conducts multi-turn reasoning by retrieving and integrating relevant memories from the database. (c) Response Alignment: It infers the user's evolving personality throughout long-term interactions to ensure outputs remain aligned with their unique characteristics. For evaluation, we establish Persona-MME, a comprehensive benchmark comprising over 2,000 curated interaction cases, designed to assess long-term MLLM personalization across seven key aspects and 14 fine-grained tasks. Extensive experiments validate our method's effectiveness, improving the baseline by 22.4% (Persona-MME) and 9.8% (PERSONAMEM) under a 128k context, while outperforming GPT-4o by 5.2% and 2.0%, respectively. Project page: https://PersonaVLM.github.io.

While both agent interaction and personalisation are vibrant topics in research on large language models (LLMs), there has been limited focus on the effect of language interaction on the behaviour of persona-conditioned LLM agents. Such an endeavour is important to ensure that agents remain consistent to their assigned traits yet are able to engage in open, naturalistic dialogues. In our experiments, we condition GPT-3.5 on personality profiles through prompting and create a two-group population of LLM agents using a simple variability-inducing sampling algorithm. We then administer personality tests and submit the agents to a collaborative writing task, finding that different profiles exhibit different degrees of personality consistency and linguistic alignment to their conversational partners. Our study seeks to lay the groundwork for better understanding of dialogue-based interaction between LLMs and highlights the need for new approaches to crafting robust, more human-like LLM personas for interactive environments.

Social simulations built from language-model agents need role-conditioned behavior that can be checked before agents are placed into a simulated population. We introduce an activation-steering screening workflow for role-conditioned agents: define a role profile, extract a role-specific direction, sweep four steering coefficients, evaluate role-profile alignment, and pass or flag each candidate configuration. On OLMo-3-7B-Instruct, we apply the workflow to a mixed 275-role inventory with 228 role-agnostic questions, GPT-4.1-mini prompted role references, and GPT-4.1-mini judges. Role-specific directions receive higher judged role-profile alignment than an assistant-axis directional control from prior persona-vector work, with mean overall scores of 63.2 versus 41.1 across the tested grid. They also preserve high lexical diversity, while the control drops sharply at larger coefficients. The role-level screen is the main practical output: most roles improve as steering increases, but 38 roles decline across all six measured dimensions, showing why simulation builders should choose coefficients per role rather than deploy a uniform high-strength setting. We make our code and evaluation artifacts available at https://anonymous.4open.science/r/anonymous-research-code-5F03/.

LLMs are increasingly deployed as proxies for human study participants in social science experiments, yet the fidelity of this practice has rarely been tested directly. We test whether six LLMs can simulate individual human belief updates, comparing LLM outputs 1-to-1 against ground truth data from 391 UK participants on Prolific, who updated their stances on three discussion topics after reading Reddit comments. Each participant was simulated by an LLM conditioned on a persona derived from their demographic and personality trait data. We find that some LLMs (Qwen3-32B and GPT-5-Mini) can match the human post-stance distribution, but only when given participants' actual initial stances. All six models fail to simulate initial stances themselves and to produce faithful belief updates from self-generated stances. Three systematic biases emerge across all models: overrepresentation of neutral positions, more frequent but smaller belief shifts than humans, and a failure to rank comments by convincingness. Demographic and personality trait personas had no consistent effect on fidelity. LLM simulations of human belief dynamics are only reliable when grounded in realistic starting conditions, that current multi-round social media simulations rarely provide.

As web platforms evolve towards greater personalization and emotional complexity, conversational agents must transcend superficial empathy to demonstrate identity-aware emotional reasoning. However, existing systems face two limitations: (1) reliance on situation-centric datasets lacking persistent user identity, which hampers the capture of personalized affective nuances; and (2) dependence on opaque, coarse reward signals that hinder development of verifiable empathetic reasoning. To address these gaps, we introduce KardiaBench, a large-scale user-grounded benchmark comprising 178,080 QA pairs across 22,080 multi-turn conversations anchored to 671 real-world profiles. The dataset is constructed via a model-in-the-loop pipeline with iterative rubric-guided refinement to ensure psychological plausibility and persona consistency. This progressive empathy pipeline that integrates user comprehension, contextual reasoning, and emotion perception into conversations, followed by iterative critique and rubric-based refinement to ensure psychological plausibility, emotional fidelity, and persona consistency. Building on this, we propose Kardia-R1, a framework that trains models for interpretable, stepwise empathetic cognition. Kardia-R1 leverages Rubric-as-Judge Empathetic Reinforcement Learning (Rubric-ERL), a GRPO-based method that uses explainable, human-aligned rubric rewards to tightly couple user understanding, emotional inference, and supportive response generation. Extensive experiments across four LLM backbones demonstrate that Kardia-R1 consistently outperforms othet methods in emotion accuracy, empathy, relevance, persona consistency, and safety. Our dataset and model will be released at https://github.com/JhCircle/Kardia-R1.

Humans usually have conversations by making use of prior knowledge about a topic and background information of the people whom they are talking to. However, existing conversational agents and datasets do not consider such comprehensive information, and thus they have a limitation in generating the utterances where the knowledge and persona are fused properly. To address this issue, we introduce a call For Customized conversation (FoCus) dataset where the customized answers are built with the user's persona and Wikipedia knowledge. To evaluate the abilities to make informative and customized utterances of pre-trained language models, we utilize BART and GPT-2 as well as transformer-based models. We assess their generation abilities with automatic scores and conduct human evaluations for qualitative results. We examine whether the model reflects adequate persona and knowledge with our proposed two sub-tasks, persona grounding (PG) and knowledge grounding (KG). Moreover, we show that the utterances of our data are constructed with the proper knowledge and persona through grounding quality assessment.

We posit that to achieve continual model improvement and multifaceted alignment, future models must learn from natural human interaction. Current conversational models are aligned using pre-annotated, expert-generated human feedback. In this work, we introduce Reinforcement Learning from Human Interaction (RLHI), a paradigm that learns directly from in-the-wild user conversations. We develop two complementary methods: (1) RLHI with User-Guided Rewrites, which revises unsatisfactory model outputs based on users' natural-language follow-up responses, (2) RLHI with User-Based Rewards, which learns via a reward model conditioned on knowledge of the user's long-term interaction history (termed persona). Together, these methods link long-term user personas to turn-level preferences via persona-conditioned preference optimization. Trained on conversations derived from WildChat, both RLHI variants outperform strong baselines in personalization and instruction-following, and similar feedback enhances performance on reasoning benchmarks. These results suggest organic human interaction offers scalable, effective supervision for personalized alignment.

User profile embedded in the prompt template of personalized recommendation agents play a crucial role in shaping their decision-making process. High-quality user profiles are essential for aligning agent behavior with real user interests. Typically, these profiles are constructed by leveraging LLMs for user profile modeling (LLM-UM). However, this process faces several challenges: (1) LLMs struggle with long user behaviors due to context length limitations and performance degradation. (2) Existing methods often extract only partial segments from full historical behavior sequence, inevitably discarding diverse user interests embedded in the omitted content, leading to incomplete modeling and suboptimal profiling. (3) User profiling is often tightly coupled with the inference context, requiring online processing, which introduces significant latency overhead. In this paper, we propose PersonaX, an agent-agnostic LLM-UM framework to address these challenges. It augments downstream recommendation agents to achieve better recommendation performance and inference efficiency. PersonaX (a) segments complete historical behaviors into clustered groups, (b) selects multiple sub behavior sequences (SBS) with a balance of prototypicality and diversity to form a high quality core set, (c) performs offline multi-persona profiling to capture diverse user interests and generate fine grained, cached textual personas, and (d) decouples user profiling from online inference, enabling profile retrieval instead of real time generation. Extensive experiments demonstrate its effectiveness: using only 30 to 50% of behavioral data (sequence length 480), PersonaX enhances AgentCF by 3 to 11% and Agent4Rec by 10 to 50%. As a scalable and model-agnostic LLM-UM solution, PersonaX sets a new benchmark in scalable user modeling.

Human preference plays a crucial role in the refinement of large language models (LLMs). However, collecting human preference feedback is costly and most existing datasets neglect the correlation between personalization and preferences. To address this issue, we introduce Fair-PP, a synthetic dataset of personalized preferences targeting social equity, derived from real-world social survey data, which includes 28 social groups, 98 equity topics, and 5 personal preference dimensions. Leveraging GPT-4o-mini, we engage in role-playing based on seven representative persona portrayals guided by existing social survey data, yielding a total of 238,623 preference records. Through Fair-PP, we also contribute (i) An automated framework for generating preference data, along with a more fine-grained dataset of personalized preferences; (ii) analysis of the positioning of the existing mainstream LLMs across five major global regions within the personalized preference space; and (iii) a sample reweighting method for personalized preference alignment, enabling alignment with a target persona while maximizing the divergence from other personas. Empirical experiments show our method outperforms the baselines.

Debate is the process of exchanging viewpoints or convincing others on a particular issue. Recent research has provided empirical evidence that the persuasiveness of an argument is determined not only by language usage but also by communicator characteristics. Researchers have paid much attention to aspects of languages, such as linguistic features and discourse structures, but combining argument persuasiveness and impact with the social personae of the audience has not been explored due to the difficulty and complexity. We have observed the impressive simulation and personification capability of ChatGPT, indicating a giant pre-trained language model may function as an individual to provide personae and exert unique influences based on diverse background knowledge. Therefore, we propose a persona knowledge-aligned framework for argument quality assessment tasks from the audience side. This is the first work that leverages the emergence of ChatGPT and injects such audience personae knowledge into smaller language models via prompt tuning. The performance of our pipeline demonstrates significant and consistent improvement compared to competitive architectures.

Providing dialogue agents with a profile representation can improve their consistency and coherence, leading to better conversations. However, current profile-based dialogue datasets for training such agents contain either explicit profile representations that are simple and dialogue-specific, or implicit representations that are difficult to collect. In this work, we propose a unified framework in which we bring together both standard and more sophisticated profile representations by creating a new resource where each dialogue is aligned with all possible speaker representations such as communication style, biographies, and personality. This framework allows to test several baselines built using generative language models with several profile configurations. The automatic evaluation shows that profile-based models have better generalisation capabilities than models trained on dialogues only, both in-domain and cross-domain settings. These results are consistent for fine-tuned models and instruction-based LLMs. Additionally, human evaluation demonstrates a clear preference for generations consistent with both profile and context. Finally, to account for possible privacy concerns, all experiments are done under two configurations: inter-character and intra-character. In the former, the LM stores the information about the character in its internal representation, while in the latter, the LM does not retain any personal information but uses it only at inference time.

The rapid advancement of large language models (LLMs) has enabled role-playing language agents to demonstrate significant potential in various applications. However, relying solely on prompts and contextual inputs often proves insufficient for achieving deep immersion in specific roles, particularly well-known fictional or public figures. On the other hand, fine-tuning-based approaches face limitations due to the challenges associated with data collection and the computational resources required for training, thereby restricting their broader applicability. To address these issues, we propose Test-Time-Matching (TTM), a training-free role-playing framework through test-time scaling and context engineering. TTM uses LLM agents to automatically decouple a character's features into personality, memory, and linguistic style. Our framework involves a structured, three-stage generation pipeline that utilizes these features for controlled role-playing. It achieves high-fidelity role-playing performance, also enables seamless combinations across diverse linguistic styles and even variations in personality and memory. We evaluate our framework through human assessment, and the results demonstrate that our method achieves the outstanding performance in generating expressive and stylistically consistent character dialogues.

Long-term personalized dialogue agents must track user preferences as their personas evolve. Existing memory systems organize past events well, but store personas as flat profiles detached from the events that justify them. This loose coupling leads to the memory-persona validity gap and the persona-aware retrieval gap. We propose PGMem, a heterogeneous persona-memory graph that connects event and persona nodes through typed provenance and evidence edges, keeping each persona signal traceable to the events that support or revise it. At retrieval time, PGMem expands from query-relevant seeds and ranks signals by evidential validity. Across three benchmarks with small language model backbones, PGMem consistently outperforms summary-based, persona-aware, graph-structured, and agentic memory baselines, and improves performance as the context grows. The source code of PGMem is available at https://github.com/wonjunchoi23/pgmem/