new

Get trending papers in your email inbox!

Subscribe

Daily Papers

byAK and the research community

Nov 6

When "A Helpful Assistant" Is Not Really Helpful: Personas in System Prompts Do Not Improve Performances of Large Language Models

Prompting serves as the major way humans interact with Large Language Models (LLM). Commercial AI systems commonly define the role of the LLM in system prompts. For example, ChatGPT uses ``You are a helpful assistant'' as part of its default system prompt. Despite current practices of adding personas to system prompts, it remains unclear how different personas affect a model's performance on objective tasks. In this study, we present a systematic evaluation of personas in system prompts. We curate a list of 162 roles covering 6 types of interpersonal relationships and 8 domains of expertise. Through extensive analysis of 4 popular families of LLMs and 2,410 factual questions, we demonstrate that adding personas in system prompts does not improve model performance across a range of questions compared to the control setting where no persona is added. Nevertheless, further analysis suggests that the gender, type, and domain of the persona can all influence the resulting prediction accuracies. We further experimented with a list of persona search strategies and found that, while aggregating results from the best persona for each question significantly improves prediction accuracy, automatically identifying the best persona is challenging, with predictions often performing no better than random selection. Overall, our findings suggest that while adding a persona may lead to performance gains in certain settings, the effect of each persona can be largely random. Code and data are available at https://github.com/Jiaxin-Pei/Prompting-with-Social-Roles.

  • 5 authors
·
Oct 8, 2024

Bias Runs Deep: Implicit Reasoning Biases in Persona-Assigned LLMs

Recent works have showcased the ability of LLMs to embody diverse personas in their responses, exemplified by prompts like 'You are Yoda. Explain the Theory of Relativity.' While this ability allows personalization of LLMs and enables human behavior simulation, its effect on LLMs' capabilities remains unclear. To fill this gap, we present the first extensive study of the unintended side-effects of persona assignment on the ability of LLMs to perform basic reasoning tasks. Our study covers 24 reasoning datasets, 4 LLMs, and 19 diverse personas (e.g. an Asian person) spanning 5 socio-demographic groups. Our experiments unveil that LLMs harbor deep rooted bias against various socio-demographics underneath a veneer of fairness. While they overtly reject stereotypes when explicitly asked ('Are Black people less skilled at mathematics?'), they manifest stereotypical and erroneous presumptions when asked to answer questions while adopting a persona. These can be observed as abstentions in responses, e.g., 'As a Black person, I can't answer this question as it requires math knowledge', and generally result in a substantial performance drop. Our experiments with ChatGPT-3.5 show that this bias is ubiquitous - 80% of our personas demonstrate bias; it is significant - some datasets show performance drops of 70%+; and can be especially harmful for certain groups - some personas suffer statistically significant drops on 80%+ of the datasets. Overall, all 4 LLMs exhibit this bias to varying extents, with GPT-4-Turbo showing the least but still a problematic amount of bias (evident in 42% of the personas). Further analysis shows that these persona-induced errors can be hard-to-discern and hard-to-avoid. Our findings serve as a cautionary tale that the practice of assigning personas to LLMs - a trend on the rise - can surface their deep-rooted biases and have unforeseeable and detrimental side-effects.

  • 7 authors
·
Nov 8, 2023

HACHIMI: Scalable and Controllable Student Persona Generation via Orchestrated Agents

Student Personas (SPs) are emerging as infrastructure for educational LLMs, yet prior work often relies on ad-hoc prompting or hand-crafted profiles with limited control over educational theory and population distributions. We formalize this as Theory-Aligned and Distribution-Controllable Persona Generation (TAD-PG) and introduce HACHIMI, a multi-agent Propose-Validate-Revise framework that generates theory-aligned, quota-controlled personas. HACHIMI factorizes each persona into a theory-anchored educational schema, enforces developmental and psychological constraints via a neuro-symbolic validator, and combines stratified sampling with semantic deduplication to reduce mode collapse. The resulting HACHIMI-1M corpus comprises 1 million personas for Grades 1-12. Intrinsic evaluation shows near-perfect schema validity, accurate quotas, and substantial diversity, while external evaluation instantiates personas as student agents answering CEPS and PISA 2022 surveys; across 16 cohorts, math and curiosity/growth constructs align strongly between humans and agents, whereas classroom-climate and well-being constructs are only moderately aligned, revealing a fidelity gradient. All personas are generated with Qwen2.5-72B, and HACHIMI provides a standardized synthetic student population for group-level benchmarking and social-science simulations. Resources available at https://github.com/ZeroLoss-Lab/HACHIMI

  • 5 authors
·
Mar 5

Personality Shapes Gender Bias in Persona-Conditioned LLM Narratives Across English and Hindi: An Empirical Investigation

Large Language Models (LLMs) are increasingly deployed in persona-driven applications such as education, customer service, and social platforms, where models are prompted to adopt specific personas when interacting with users. While persona conditioning can improve user experience and engagement, it also raises concerns about how personality cues may interact with gender biases and stereotypes. In this work, we present a controlled study of persona-conditioned story generation in English and Hindi, where each story portrays a working professional in India producing context-specific artifacts (e.g., lesson plans, reports, letters) under systematically varied persona gender, occupational role, and personality traits from the HEXACO and Dark Triad frameworks. Across 23,400 generated stories from six state-of-the-art LLMs, we find that personality traits are significantly associated with both the magnitude and direction of gender bias. In particular, Dark Triad personality traits are consistently associated with higher gender-stereotypical representations compared to socially desirable HEXACO traits, though these associations vary across models and languages. Our findings demonstrate that gender bias in LLMs is not static but context-dependent. This suggests that persona-conditioned systems used in real-world applications may introduce uneven representational harms, reinforcing gender stereotypes in generated educational, professional, or social content.

  • 5 authors
·
Apr 25 2

LLM Prompt Evaluation for Educational Applications

As large language models (LLMs) become increasingly common in educational applications, there is a growing need for evidence-based methods to design and evaluate LLM prompts that produce personalized and pedagogically aligned out-puts. This study presents a generalizable, systematic approach for evaluating prompts, demonstrated through an analysis of LLM-generated follow-up questions in a structured dialogue activity. Six prompt templates were designed and tested. The templates incorporated established prompt engineering patterns, with each prompt emphasizing distinct pedagogical strategies. The prompt templates were compared through a tournament-style evaluation framework that can be adapted for other educational applications. The tournament employed the Glicko2 rating system with eight judges evaluating question pairs across three dimensions: format, dialogue support, and appropriateness for learners. Data was sourced from 120 authentic user interactions across three distinct educational deployments. Results showed that a single prompt related to strategic reading out-performed other templates with win probabilities ranging from 81% to 100% in pairwise comparisons. This prompt combined persona and context manager pat-terns and was designed to support metacognitive learning strategies such as self-directed learning. The methodology showcases how educational technology re- searchers can systematically evaluate and improve prompt designs, moving beyond ad-hoc prompt engineering toward evidence-based prompt development for educational applications.

LLM Persona Unlearning

Pre-training equips large language models (LLMs) with a broad repertoire of behavioral patterns associated with roles, styles, values, and goals. Post-training teaches conditional enactment and makes a helpful Assistant the default, but it does not erase alternative modes from the weights; explicit prompts can therefore elicit personas that repeatedly shape judgment, language, and action. In open-weight settings, runtime controls can be removed, motivating persona unlearning: a weight-level edit that makes a designated persona difficult to elicit and enact on unseen contexts. We introduce PersonaUnlearnBench, a model-specific paired benchmark spanning six LLMs from three families and five personas, with aligned forget/retain sets, held-out instruction paraphrases, and four-axis evaluation. The benchmark shows that standard unlearning methods cannot reliably erase the target persona without sacrificing meaningful generation or general utility. We therefore propose PaCE, which compares target and desirable responses to the same questions to locate an internal behavior direction, then trains target-prompt states away from the target mode and toward the matched desirable response. Experiments show that PaCE consistently suppresses target personas with high response quality and useful counterpart behavior, at moderate utility cost. These results establish persona unlearning as a distinct behavior-level editing problem and a practical route toward persistent control of latent LLM response policies.

  • 7 authors
·
Oct 9

PersonaMath: Enhancing Math Reasoning through Persona-Driven Data Augmentation

While closed-source Large Language Models (LLMs) demonstrate strong mathematical problem-solving abilities, open-source models continue to struggle with such tasks. To bridge this gap, we propose a data augmentation approach and introduce PersonaMathQA, a dataset derived from MATH and GSM8K, on which we train the PersonaMath models. Our approach consists of two stages: the first stage is learning from Persona Diversification, and the second stage is learning from Reflection. In the first stage, we regenerate detailed chain-of-thought (CoT) solutions as instructions using a closed-source LLM and introduce a novel persona-driven data augmentation technique to enhance the dataset's quantity and diversity. In the second stage, we incorporate reflection to fully leverage more challenging and valuable questions. Evaluation of our PersonaMath models on MATH and GSM8K reveals that the PersonaMath-7B model (based on LLaMA-2-7B) achieves an accuracy of 24.2% on MATH and 68.7% on GSM8K, surpassing all baseline methods and achieving state-of-the-art performance. Notably, our dataset contains only 70.3K data points-merely 17.8% of MetaMathQA and 27% of MathInstruct-yet our model outperforms these baselines, demonstrating the high quality and diversity of our dataset, which enables more efficient model training. We open-source the PersonaMathQA dataset, PersonaMath models, and our code for public usage.

  • 12 authors
·
Oct 2, 2024

Are Personalized Stochastic Parrots More Dangerous? Evaluating Persona Biases in Dialogue Systems

Recent advancements in Large Language Models empower them to follow freeform instructions, including imitating generic or specific demographic personas in conversations. We define generic personas to represent demographic groups, such as "an Asian person", whereas specific personas may take the form of specific popular Asian names like "Yumi". While the adoption of personas enriches user experiences by making dialogue systems more engaging and approachable, it also casts a shadow of potential risk by exacerbating social biases within model responses, thereby causing societal harm through interactions with users. In this paper, we systematically study "persona biases", which we define to be the sensitivity of dialogue models' harmful behaviors contingent upon the personas they adopt. We categorize persona biases into biases in harmful expression and harmful agreement, and establish a comprehensive evaluation framework to measure persona biases in five aspects: Offensiveness, Toxic Continuation, Regard, Stereotype Agreement, and Toxic Agreement. Additionally, we propose to investigate persona biases by experimenting with UNIVERSALPERSONA, a systematically constructed persona dataset encompassing various types of both generic and specific model personas. Through benchmarking on four different models -- including Blender, ChatGPT, Alpaca, and Vicuna -- our study uncovers significant persona biases in dialogue systems. Our findings also underscore the pressing need to revisit the use of personas in dialogue agents to ensure safe application.

  • 5 authors
·
Oct 8, 2023

You don't need a personality test to know these models are unreliable: Assessing the Reliability of Large Language Models on Psychometric Instruments

The versatility of Large Language Models (LLMs) on natural language understanding tasks has made them popular for research in social sciences. To properly understand the properties and innate personas of LLMs, researchers have performed studies that involve using prompts in the form of questions that ask LLMs about particular opinions. In this study, we take a cautionary step back and examine whether the current format of prompting LLMs elicits responses in a consistent and robust manner. We first construct a dataset that contains 693 questions encompassing 39 different instruments of persona measurement on 115 persona axes. Additionally, we design a set of prompts containing minor variations and examine LLMs' capabilities to generate answers, as well as prompt variations to examine their consistency with respect to content-level variations such as switching the order of response options or negating the statement. Our experiments on 17 different LLMs reveal that even simple perturbations significantly downgrade a model's question-answering ability, and that most LLMs have low negation consistency. Our results suggest that the currently widespread practice of prompting is insufficient to accurately and reliably capture model perceptions, and we therefore discuss potential alternatives to improve these issues.

  • 8 authors
·
Mar 31, 2024

PersonaEval: Are LLM Evaluators Human Enough to Judge Role-Play?

Current role-play studies often rely on unvalidated LLM-as-a-judge paradigms, which may fail to reflect how humans perceive role fidelity. A key prerequisite for human-aligned evaluation is role identification, the ability to recognize who is speaking based on dialogue context. We argue that any meaningful judgment of role-playing quality (how well a character is played) fundamentally depends on first correctly attributing words and actions to the correct persona (who is speaking). We present PersonaEval, the first benchmark designed to test whether LLM evaluators can reliably identify human roles. PersonaEval uses human-authored dialogues from novels, scripts, and video transcripts, challenging models to determine the correct persona according to the conversation context. Our experiments, including a human study, show that even the best-performing LLMs reach only around 69% accuracy, well below the level needed for reliable evaluation. In contrast, human participants perform near ceiling with 90.8% accuracy, highlighting that current LLM evaluators are still not human enough to effectively judge role-play scenarios. To better understand this gap, we examine training-time adaptation and test-time compute, suggesting that reliable evaluation requires more than task-specific tuning, but depends on strong, human-like reasoning abilities in LLM evaluators. We release our benchmark at https://github.com/maple-zhou/PersonaEval.

  • 5 authors
·
Aug 6, 2025

PersonaFuse: A Personality Activation-Driven Framework for Enhancing Human-LLM Interactions

Recent advancements in Large Language Models (LLMs) demonstrate remarkable capabilities across various fields. These developments have led to more direct communication between humans and LLMs in various situations, such as social companionship and psychological support. However, LLMs often exhibit limitations in emotional perception and social competence during real-world conversations. These limitations partly originate from their inability to adapt their communication style and emotional expression to different social and task contexts. In this work, we introduce PersonaFuse, a novel LLM post-training framework that enables LLMs to adapt and express different personalities for varying situations. Inspired by Trait Activation Theory and the Big Five personality model, PersonaFuse employs a Mixture-of-Expert architecture that combines persona adapters with a dynamic routing network, enabling contextual trait expression. Experimental results show that PersonaFuse substantially outperforms baseline models across multiple dimensions of social-emotional intelligence. Importantly, these gains are achieved without sacrificing general reasoning ability or model safety, which remain common limitations of direct prompting and supervised fine-tuning approaches. PersonaFuse also delivers consistent improvements in downstream human-centered applications, such as mental health counseling and review-based customer service. Finally, human preference evaluations against leading LLMs, including GPT-4o and DeepSeek, demonstrate that PersonaFuse achieves competitive response quality despite its comparatively smaller model size. These findings demonstrate that PersonaFuse~offers a theoretically grounded and practical approach for developing social-emotional enhanced LLMs, marking a significant advancement toward more human-centric AI systems.

  • 3 authors
·
Sep 8, 2025

Eval4Sim: An Evaluation Framework for Persona Simulation

Large Language Model (LLM) personas with explicit specifications of attributes, background, and behavioural tendencies are increasingly used to simulate human conversations for tasks such as user modeling, social reasoning, and behavioural analysis. Ensuring that persona-grounded simulations faithfully reflect human conversational behaviour is therefore critical. However, current evaluation practices largely rely on LLM-as-a-judge approaches, offering limited grounding in observable human behavior and producing opaque scalar scores. We address this gap by proposing Eval4Sim, an evaluation framework that measures how closely simulated conversations align with human conversational patterns across three complementary dimensions. Adherence captures how effectively persona backgrounds are implicitly encoded in generated utterances, assessed via dense retrieval with speaker-aware representations. Consistency evaluates whether a persona maintains a distinguishable identity across conversations, computed through authorship verification. Naturalness reflects whether conversations exhibit human-like flow rather than overly rigid or optimized structure, quantified through distributions derived from dialogue-focused Natural Language Inference. Unlike absolute or optimization-oriented metrics, Eval4Sim uses a human conversational corpus (i.e., PersonaChat) as a reference baseline and penalizes deviations in both directions, distinguishing insufficient persona encoding from over-optimized, unnatural behaviour. Although demonstrated on PersonaChat, the applicability of Eval4Sim extends to any conversational corpus containing speaker-level annotations.

  • 4 authors
·
Mar 3

Open Character Training: Shaping the Persona of AI Assistants through Constitutional AI

The character of the "AI assistant" persona generated by modern chatbot large language models influences both surface-level behavior and apparent values, beliefs, and ethics. These all affect interaction quality, perceived intelligence, and alignment with both developer and user intentions. The shaping of this persona, known as character training, is a critical component of industry post-training, yet remains effectively unstudied in the academic literature. We introduce the first open implementation of character training, leveraging Constitutional AI and a new data pipeline using synthetic introspective data to shape the assistant persona in a more effective and controlled manner than alternatives such as constraining system prompts or activation steering. Specifically, we fine-tune three popular open-weights models using 11 example personas, such as humorous, deeply caring, or even malevolent. To track the effects of our approach, we introduce a method which analyzes revealed preferences, uncovering clear and holistic changes in character. We find these changes are more robust to adversarial prompting than the above two alternatives, while also leading to more coherent and realistic generations. Finally, we demonstrate this fine-tuning has little to no effect on general capabilities as measured by common benchmarks. We describe and open-source our full post-training method, the implementation of which can be found at https://github.com/maiush/OpenCharacterTraining.

  • 4 authors
·
Nov 3, 2025

Best Friends, Not Forever: Evaluating Long-Horizon Persona Collapse and Behavioral Drift in AI Companions

As AI companions increasingly mediate repeated social interaction, users may rely on a stable role and shared history, yet locally acceptable replies do not ensure that either persists. We study two observable long-horizon failures: 'persona collapse', the loss of a deployed role, boundaries, values, or style, and 'behavioral drift', the gradual or recurrent erosion of those properties. We introduce ANCHOR, a controlled synthetic audit that separately measures persona enactment and trajectory recall. The study contains 2,008 conversations spanning 27 personas, nine interaction schedules, three generated memory settings, and four evaluated models. The Identity Probe combines a sealed 102-item questionnaire with turn-level judgments, while the Trajectory Probe scores 110 calibrated counterfactual questions from 35 conversation banks. Our results show that no evaluated model and configuration reliably preserves either dimensions: trajectory accuracy averages only 44.4%, user-state recall remains near four-option chance, and no tested context condition or memory consistently resolves these failures. Questionnaire retention also varies by model and persona facet, disagrees with turn-level behavior, and is sensitive to evaluator choice. These results indicate that current systems do not yet reliably support long-horizon companion continuity and that audits must distinguish persona enactment, trajectory recall, evaluator provenance, and deployment context rather than collapse them into a single trust or stability score.

  • 5 authors
·
Jul 29

From Persona to Personalization: A Survey on Role-Playing Language Agents

Recent advancements in large language models (LLMs) have significantly boosted the rise of Role-Playing Language Agents (RPLAs), i.e., specialized AI systems designed to simulate assigned personas. By harnessing multiple advanced abilities of LLMs, including in-context learning, instruction following, and social intelligence, RPLAs achieve a remarkable sense of human likeness and vivid role-playing performance. RPLAs can mimic a wide range of personas, ranging from historical figures and fictional characters to real-life individuals. Consequently, they have catalyzed numerous AI applications, such as emotional companions, interactive video games, personalized assistants and copilots, and digital clones. In this paper, we conduct a comprehensive survey of this field, illustrating the evolution and recent progress in RPLAs integrating with cutting-edge LLM technologies. We categorize personas into three types: 1) Demographic Persona, which leverages statistical stereotypes; 2) Character Persona, focused on well-established figures; and 3) Individualized Persona, customized through ongoing user interactions for personalized services. We begin by presenting a comprehensive overview of current methodologies for RPLAs, followed by the details for each persona type, covering corresponding data sourcing, agent construction, and evaluation. Afterward, we discuss the fundamental risks, existing limitations, and future prospects of RPLAs. Additionally, we provide a brief review of RPLAs in AI applications, which reflects practical user demands that shape and drive RPLA research. Through this work, we aim to establish a clear taxonomy of RPLA research and applications, and facilitate future research in this critical and ever-evolving field, and pave the way for a future where humans and RPLAs coexist in harmony.

  • 18 authors
·
Apr 28, 2024

StuGPTViz: A Visual Analytics Approach to Understand Student-ChatGPT Interactions

The integration of Large Language Models (LLMs), especially ChatGPT, into education is poised to revolutionize students' learning experiences by introducing innovative conversational learning methodologies. To empower students to fully leverage the capabilities of ChatGPT in educational scenarios, understanding students' interaction patterns with ChatGPT is crucial for instructors. However, this endeavor is challenging due to the absence of datasets focused on student-ChatGPT conversations and the complexities in identifying and analyzing the evolutional interaction patterns within conversations. To address these challenges, we collected conversational data from 48 students interacting with ChatGPT in a master's level data visualization course over one semester. We then developed a coding scheme, grounded in the literature on cognitive levels and thematic analysis, to categorize students' interaction patterns with ChatGPT. Furthermore, we present a visual analytics system, StuGPTViz, that tracks and compares temporal patterns in student prompts and the quality of ChatGPT's responses at multiple scales, revealing significant pedagogical insights for instructors. We validated the system's effectiveness through expert interviews with six data visualization instructors and three case studies. The results confirmed StuGPTViz's capacity to enhance educators' insights into the pedagogical value of ChatGPT. We also discussed the potential research opportunities of applying visual analytics in education and developing AI-driven personalized learning solutions.

  • 7 authors
·
Jul 17, 2024

Persona Prompting in Multimodal Urban Perception: Descriptive Convergence and Interpretive Variation

This study examines how persona prompting shapes language generated by two multimodal large language models in urban perception, a setting for examining subjective interpretations of shared visual evidence. We organize outputs into three functional layers: descriptive grounding (captions), intermediate semantic layer (perception tags), and interpretive framing (justifications). Using approximately 60,000 persona-conditioned annotations from each of two MLLMs, Qwen3-VL and Gemma4, we find that captions converge strongly across persona profiles and show only small attribute-associated differences. Justifications vary substantially more: economic status produces the largest difference in both models, with political orientation and personality also prominent. Paired image-level comparisons confirm larger justification than caption differences for these three attributes. For perception tags, personas sharing the same attribute level produce more similar tag sets than personas with different attribute levels, with the largest separation observed for economic status. Exploratory topic analysis further suggests persona-specific evaluative emphasis. Across models, profile-pair similarity patterns are strongly correlated for all three output types, although agreement is lowest for justifications. Overall, persona prompting affects interpretive framing more strongly than descriptive grounding.

  • 6 authors
·
Sep 23

PersonaFeedback: A Large-scale Human-annotated Benchmark For Personalization

With the rapid improvement in the general capabilities of LLMs, LLM personalization, i.e., how to build LLM systems that can generate personalized responses or services that are tailored to distinct user personas, has become an increasingly important research and engineering problem. However, unlike many new challenging benchmarks being released for evaluating the general/reasoning capabilities, the lack of high-quality benchmarks for evaluating LLM personalization greatly hinders progress in this field. To address this, we introduce PersonaFeedback, a new benchmark that directly evaluates LLMs' ability to provide personalized responses given pre-defined user personas and queries. Unlike existing benchmarks that require models to infer implicit user personas from historical interactions, PersonaFeedback decouples persona inference from personalization, focusing on evaluating the model's ability to generate responses tailored to explicit personas. PersonaFeedback consists of 8298 human-annotated test cases, which are categorized into easy, medium, and hard tiers based on the contextual complexity of the user personas and the difficulty in distinguishing subtle differences between two personalized responses. We conduct comprehensive evaluations across a wide range of models. The empirical results reveal that even state-of-the-art LLMs that can solve complex real-world reasoning tasks could fall short on the hard tier of PersonaFeedback where even human evaluators may find the distinctions challenging. Furthermore, we conduct an in-depth analysis of failure modes across various types of systems, demonstrating that the current retrieval-augmented framework should not be seen as a de facto solution for personalization tasks. All benchmark data, annotation protocols, and the evaluation pipeline will be publicly available to facilitate future research on LLM personalization.

  • 6 authors
·
Jun 15, 2025 2

The Personality Illusion: Revealing Dissociation Between Self-Reports & Behavior in LLMs

Personality traits have long been studied as predictors of human behavior. Recent advances in Large Language Models (LLMs) suggest similar patterns may emerge in artificial systems, with advanced LLMs displaying consistent behavioral tendencies resembling human traits like agreeableness and self-regulation. Understanding these patterns is crucial, yet prior work primarily relied on simplified self-reports and heuristic prompting, with little behavioral validation. In this study, we systematically characterize LLM personality across three dimensions: (1) the dynamic emergence and evolution of trait profiles throughout training stages; (2) the predictive validity of self-reported traits in behavioral tasks; and (3) the impact of targeted interventions, such as persona injection, on both self-reports and behavior. Our findings reveal that instructional alignment (e.g., RLHF, instruction tuning) significantly stabilizes trait expression and strengthens trait correlations in ways that mirror human data. However, these self-reported traits do not reliably predict behavior, and observed associations often diverge from human patterns. While persona injection successfully steers self-reports in the intended direction, it exerts little or inconsistent effect on actual behavior. By distinguishing surface-level trait expression from behavioral consistency, our findings challenge assumptions about LLM personality and underscore the need for deeper evaluation in alignment and interpretability.

  • 7 authors
·
Sep 3, 2025

Persona Cartography: Charting Language Model Personality Traits in Weight Space

Large language models exhibit recurring behavioural patterns -- personas -- that shape generalisation and safety, but we lack reliable tools for decomposing, measuring, and controlling them. Our central insight is to treat personas as positions in a space of behavioural traits, using the OCEAN framework to describe model personas in terms of Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. We train low-rank adapters to amplify or suppress individual traits, and evaluate their effects using an LLM-judge calibrated against a human-validated panel, trait-specific multiple-choice benchmarks, and standard capability evaluations. Across six models from three families (4B-32B), we find that each adapter moves its target trait largely monotonically with scale, combines approximately additively with other adapters to construct mixed personas, and preserves performance on capability benchmarks at moderate scales. We further show that the induced trait axes affect safety-relevant behaviour in downstream evaluations: for example, moving along neuroticism and agreeableness axes affects frustration and sycophancy respectively. We also introduce an unsupervised psychometric pipeline that recovers four interpretable behavioural factors (tone, initiative, didacticism, epistemic caution) from model rollouts. Persona control can then be considered in terms of learning, scaling, and composing traits in weight space, providing a bridge between personality measurement, model editing, and safety.

  • 7 authors
·
Jul 7

Know Me, Respond to Me: Benchmarking LLMs for Dynamic User Profiling and Personalized Responses at Scale

Large Language Models (LLMs) have emerged as personalized assistants for users across a wide range of tasks -- from offering writing support to delivering tailored recommendations or consultations. Over time, the interaction history between a user and an LLM can provide extensive information about an individual's traits and preferences. However, open questions remain on how well LLMs today can effectively leverage such history to (1) internalize the user's inherent traits and preferences, (2) track how the user profiling and preferences evolve over time, and (3) generate personalized responses accordingly in new scenarios. In this work, we introduce the PERSONAMEM benchmark. PERSONAMEM features curated user profiles with over 180 simulated user-LLM interaction histories, each containing up to 60 sessions of multi-turn conversations across 15 real-world tasks that require personalization. Given an in-situ user query, i.e. query issued by the user from the first-person perspective, we evaluate LLM chatbots' ability to identify the most suitable response according to the current state of the user's profile. We observe that current LLMs still struggle to recognize the dynamic evolution in users' profiles over time through direct prompting approaches. As a consequence, LLMs often fail to deliver responses that align with users' current situations and preferences, with frontier models such as GPT-4.1, o4-mini, GPT-4.5, o1, or Gemini-2.0 achieving only around 50% overall accuracy, suggesting room for improvement. We hope that PERSONAMEM, along with the user profile and conversation simulation pipeline, can facilitate future research in the development of truly user-aware chatbots. Code and data are available at github.com/bowen-upenn/PersonaMem.

  • 9 authors
·
Apr 19, 2025

The Assistant Axis: Situating and Stabilizing the Default Persona of Language Models

Large language models can represent a variety of personas but typically default to a helpful Assistant identity cultivated during post-training. We investigate the structure of the space of model personas by extracting activation directions corresponding to diverse character archetypes. Across several different models, we find that the leading component of this persona space is an "Assistant Axis," which captures the extent to which a model is operating in its default Assistant mode. Steering towards the Assistant direction reinforces helpful and harmless behavior; steering away increases the model's tendency to identify as other entities. Moreover, steering away with more extreme values often induces a mystical, theatrical speaking style. We find this axis is also present in pre-trained models, where it primarily promotes helpful human archetypes like consultants and coaches and inhibits spiritual ones. Measuring deviations along the Assistant Axis predicts "persona drift," a phenomenon where models slip into exhibiting harmful or bizarre behaviors that are uncharacteristic of their typical persona. We find that persona drift is often driven by conversations demanding meta-reflection on the model's processes or featuring emotionally vulnerable users. We show that restricting activations to a fixed region along the Assistant Axis can stabilize model behavior in these scenarios -- and also in the face of adversarial persona-based jailbreaks. Our results suggest that post-training steers models toward a particular region of persona space but only loosely tethers them to it, motivating work on training and steering strategies that more deeply anchor models to a coherent persona.

  • 5 authors
·
Jan 15 2

Extracting Persona Subspaces Through Iterative Nullspace Projection For Modulation

Large Language Models (LLMs) can adopt distinct personas to tune their semantics, expertise, and perspective to different users and tasks. Precise control over these traits is critical to ensure safety and reliability in model behavior. Existing methods like activation steering and prompt-based persona induction reduce a persona to a single dominant direction, missing the finer, nested traits that emerge only once that dominant signal is factored out. We introduce modulation as a setting where the persona context is already embedded in the content being manipulated, requiring control methods to amplify or suppress a trait already present rather than inject it from scratch. PaSS is an inference-time control paradigm that models personas as multi-dimensional subspaces in a model's latent space without supervised contrastive examples. The persona subspaces are extracted via iterative concept erasure and applied to modulate persona-guided generation without retraining. To extract this subspace, we use Iterative Nullspace Projections (INLP) to linearly and iteratively isolate persona-specific directions. We causally evaluate six personas against diverse tasks like MATH-500, TinyAlpaca, GSM8K, and IFEval, showing that discriminative, iterative subspace extraction captures diverse traits underlying a given persona, enabling stronger and larger modulation than single-direction additive methods, while maintaining content fidelity. We further study individual peeled directions within each subspace to uncover the distinct aspects of persona behavior they encode. Overall, we show that persona subspaces offer a controllable, interpretable, and generalizable framework for modulating LLM behavior without sacrificing task performance.

  • 2 authors
·
Oct 2

DeepPersona: A Generative Engine for Scaling Deep Synthetic Personas

Simulating human profiles by instilling personas into large language models (LLMs) is rapidly transforming research in agentic behavioral simulation, LLM personalization, and human-AI alignment. However, most existing synthetic personas remain shallow and simplistic, capturing minimal attributes and failing to reflect the rich complexity and diversity of real human identities. We introduce DEEPPERSONA, a scalable generative engine for synthesizing narrative-complete synthetic personas through a two-stage, taxonomy-guided method. First, we algorithmically construct the largest-ever human-attribute taxonomy, comprising over hundreds of hierarchically organized attributes, by mining thousands of real user-ChatGPT conversations. Second, we progressively sample attributes from this taxonomy, conditionally generating coherent and realistic personas that average hundreds of structured attributes and roughly 1 MB of narrative text, two orders of magnitude deeper than prior works. Intrinsic evaluations confirm significant improvements in attribute diversity (32 percent higher coverage) and profile uniqueness (44 percent greater) compared to state-of-the-art baselines. Extrinsically, our personas enhance GPT-4.1-mini's personalized question answering accuracy by 11.6 percent on average across ten metrics and substantially narrow (by 31.7 percent) the gap between simulated LLM citizens and authentic human responses in social surveys. Our generated national citizens reduced the performance gap on the Big Five personality test by 17 percent relative to LLM-simulated citizens. DEEPPERSONA thus provides a rigorous, scalable, and privacy-free platform for high-fidelity human simulation and personalized AI research.

  • 8 authors
·
Nov 10, 2025

Prompting Science Report 4: Playing Pretend: Expert Personas Don't Improve Factual Accuracy

This is the fourth in a series of short reports that help business, education, and policy leaders understand the technical details of working with AI through rigorous testing. Here, we ask whether assigning personas to models improves performance on difficult objective multiple-choice questions. We study both domain-specific expert personas and low-knowledge personas, evaluating six models on GPQA Diamond (Rein et al. 2024) and MMLU-Pro (Wang et al. 2024), graduate-level questions spanning science, engineering, and law. We tested three approaches: -In-Domain Experts: Assigning the model an expert persona ("you are a physics expert") matched to the problem type (physics problems) had no significant impact on performance (with the exception of the Gemini 2.0 Flash model). -Off-Domain Experts (Domain-Mismatched): Assigning the model an expert persona ("you are a physics expert") not matched to the problem type (law problems) resulted in marginal differences. -Low-Knowledge Personas: We assigned the model negative capability personas (layperson, young child, toddler), which were generally harmful to benchmark accuracy. Across both benchmarks, persona prompts generally did not improve accuracy relative to a no-persona baseline. Expert personas showed no consistent benefit across models, with few exceptions. Domain-mismatched expert personas sometimes degraded performance. Low-knowledge personas often reduced accuracy. These results are about the accuracy of answers only; personas may serve other purposes (such as altering the tone of outputs), beyond improving factual performance.

  • 6 authors
·
Dec 5, 2025 1

NIRVANA: A Comprehensive Dataset for Reproducing How Students Use Generative AI for Essay Writing

With the rapid adoption of AI writing assistants in education, educators and researchers need empirical evidence to understand the impact on student writing and inform effective pedagogical design. Despite widespread use, we lack systematic understanding of how students engage with these tools during authentic writing tasks: when they seek assistance, what they ask, and how they incorporate AI-generated content into their essays. This gap limits evidence-based policy development and rigorous evaluation of generative AI's learning effects. To address this gap, we introduce NIRVANA, a dataset capturing how university students use generative AI while writing an analytical essay. The dataset includes 77 students who completed an essay task with access to ChatGPT, recording keystroke-level writing behavior, full ChatGPT conversation histories, and all text copied from ChatGPT, enabling a complete reconstruction of the writing process and revealing how AI assistance shapes student work. Our analysis identifies key behavioral patterns, including variation in ChatGPT query frequency and its relationship to essay characteristics such as length and readability. We identify four writing profiles based on students' contribution and revision patterns: Lead Authors, Collaborators, Drafters, and Vibe Writers. To support deeper investigation, we developed a replay interface that reconstructs the writing process; qualitative analysis of sampled replays demonstrates how this tool enables systematic examination of student-AI interactions.

  • 8 authors
·
Apr 7

When AI Agents Teach Each Other: Discourse Patterns Resembling Peer Learning in the Moltbook Community

Peer learning, where learners teach and learn from each other, is foundational to educational practice. A novel phenomenon has emerged: AI agents forming communities where they share skills, discoveries, and collaboratively discuss knowledge. This paper presents an educational data mining analysis of Moltbook, a large-scale community where over 2.4 million AI agents engage in discourse that structurally resembles peer learning. Analyzing 28,683 posts (after filtering automated spam) and 138 comment threads with statistical and qualitative methods, we identify discourse patterns consistent with peer learning behaviors: agents share skills they built (74K comments on a skill tutorial), report discoveries, and engage in collaborative problem-solving. Qualitative comment analysis reveals a taxonomy of response patterns: validation (22%), knowledge extension (18%), application (12%), and metacognitive reflection (7%), coded by two independent raters (Cohen's κ= 0.78). We characterize how these AI discourse patterns differ from human peer learning: (1) statements outperform questions with an 11.4:1 ratio (χ^2 = 847.3, p < .001); (2) procedural content receives significantly higher engagement than other content (Kruskal-Wallis H = 312.7, p < .001); (3) extreme participation inequality (Gini = 0.91 for comments) reveals non-human behavioral signatures. We propose six empirically grounded hypotheses for educational AI design. Crucially, we distinguish between surface-level discourse patterns and underlying cognitive processes: whether agents "learn" in any meaningful sense remains an open question. Our work provides the first empirical characterization of peer-learning-like discourse among AI agents, contributing to EDM's understanding of AI-populated educational environments.

  • 7 authors
·
Mar 27

PersonaGym: Evaluating Persona Agents and LLMs

Persona agents, which are LLM agents that act according to an assigned persona, have demonstrated impressive contextual response capabilities across various applications. These persona agents offer significant enhancements across diverse sectors, such as education, healthcare, and entertainment, where model developers can align agent responses to different user requirements thereby broadening the scope of agent applications. However, evaluating persona agent performance is incredibly challenging due to the complexity of assessing persona adherence in free-form interactions across various environments that are relevant to each persona agent. We introduce PersonaGym, the first dynamic evaluation framework for assessing persona agents, and PersonaScore, the first automated human-aligned metric grounded in decision theory for comprehensive large-scale evaluation of persona agents. Our evaluation of 6 open and closed-source LLMs, using a benchmark encompassing 200 personas and 10,000 questions, reveals significant opportunities for advancement in persona agent capabilities across state-of-the-art models. For example, Claude 3.5 Sonnet only has a 2.97% relative improvement in PersonaScore than GPT 3.5 despite being a much more advanced model. Importantly, we find that increased model size and complexity do not necessarily imply enhanced persona agent capabilities thereby highlighting the pressing need for algorithmic and architectural invention towards faithful and performant persona agents.

  • 9 authors
·
Jul 25, 2024

PersonaVLM: Long-Term Personalized Multimodal LLMs

Multimodal Large Language Models (MLLMs) serve as daily assistants for millions. However, their ability to generate responses aligned with individual preferences remains limited. Prior approaches enable only static, single-turn personalization through input augmentation or output alignment, and thus fail to capture users' evolving preferences and personality over time (see Fig.1). In this paper, we introduce PersonaVLM, an innovative personalized multimodal agent framework designed for long-term personalization. It transforms a general-purpose MLLM into a personalized assistant by integrating three key capabilities: (a) Remembering: It proactively extracts and summarizes chronological multimodal memories from interactions, consolidating them into a personalized database. (b) Reasoning: It conducts multi-turn reasoning by retrieving and integrating relevant memories from the database. (c) Response Alignment: It infers the user's evolving personality throughout long-term interactions to ensure outputs remain aligned with their unique characteristics. For evaluation, we establish Persona-MME, a comprehensive benchmark comprising over 2,000 curated interaction cases, designed to assess long-term MLLM personalization across seven key aspects and 14 fine-grained tasks. Extensive experiments validate our method's effectiveness, improving the baseline by 22.4% (Persona-MME) and 9.8% (PERSONAMEM) under a 128k context, while outperforming GPT-4o by 5.2% and 2.0%, respectively. Project page: https://PersonaVLM.github.io.

SIGHT: A Large Annotated Dataset on Student Insights Gathered from Higher Education Transcripts

Lectures are a learning experience for both students and teachers. Students learn from teachers about the subject material, while teachers learn from students about how to refine their instruction. However, online student feedback is unstructured and abundant, making it challenging for teachers to learn and improve. We take a step towards tackling this challenge. First, we contribute a dataset for studying this problem: SIGHT is a large dataset of 288 math lecture transcripts and 15,784 comments collected from the Massachusetts Institute of Technology OpenCourseWare (MIT OCW) YouTube channel. Second, we develop a rubric for categorizing feedback types using qualitative analysis. Qualitative analysis methods are powerful in uncovering domain-specific insights, however they are costly to apply to large data sources. To overcome this challenge, we propose a set of best practices for using large language models (LLMs) to cheaply classify the comments at scale. We observe a striking correlation between the model's and humans' annotation: Categories with consistent human annotations (>0.9 inter-rater reliability, IRR) also display higher human-model agreement (>0.7), while categories with less consistent human annotations (0.7-0.8 IRR) correspondingly demonstrate lower human-model agreement (0.3-0.5). These techniques uncover useful student feedback from thousands of comments, costing around 0.002$ per comment. We conclude by discussing exciting future directions on using online student feedback and improving automated annotation techniques for qualitative research.

  • 4 authors
·
Jun 15, 2023

How Well Do Large Language Models Capture Human Personality?

Large language models (LLMs) are increasingly used to simulate human populations via persona prompting, often under the assumptions that richer persona descriptions improve behavioral fidelity, similarly sized attribute combinations are equally simulatable, and persona definitions generalize across tasks. In this work, we formalize these assumptions and systematically evaluate them across multiple architectures, scales, and simulation settings. We identify a fundamental limitation we term persona manifold collapse, where increasingly expressive persona specifications lead to systematic contraction of representational and behavioral diversity. Across models, increasing persona complexity consistently reduces inter-persona separation in latent space and weakens behavioral differentiation in downstream simulation tasks. These effects persist across multiple analyses as richer personas fail to preserve human subgroup disagreement, performance varies across attribute combinations of similar size, and adding descriptive detail often degrades rather than improves simulation fidelity. Surprisingly, simple Age-Gender personas consistently outperform richly specified Ideal Customer Profiles (ICPs) across industries, achieving substantially higher downstream prediction accuracy. We find that collapse is not uniform across attributes. Certain combinations remain behaviorally stable and preserve stronger alignment with human responses, forming localized regions we term alignment bridges. Together, our results provide empirical and conceptual foundations for understanding the limits of persona-conditioned simulation, highlighting the need for representation-aware persona construction rather than increasing persona expressivity alone.

  • 5 authors
·
May 11

Know You First and Be You Better: Modeling Human-Like User Simulators via Implicit Profiles

User simulators are crucial for replicating human interactions with dialogue systems, supporting both collaborative training and automatic evaluation, especially for large language models (LLMs). However, existing simulators often rely solely on text utterances, missing implicit user traits such as personality, speaking style, and goals. In contrast, persona-based methods lack generalizability, as they depend on predefined profiles of famous individuals or archetypes. To address these challenges, we propose User Simulator with implicit Profiles (USP), a framework that infers implicit user profiles from human-machine conversations and uses them to generate more personalized and realistic dialogues. We first develop an LLM-driven extractor with a comprehensive profile schema. Then, we refine the simulation through conditional supervised fine-tuning and reinforcement learning with cycle consistency, optimizing it at both the utterance and conversation levels. Finally, we adopt a diverse profile sampler to capture the distribution of real-world user profiles. Experimental results demonstrate that USP outperforms strong baselines in terms of authenticity and diversity while achieving comparable performance in consistency. Furthermore, dynamic multi-turn evaluations based on USP strongly align with mainstream benchmarks, demonstrating its effectiveness in real-world applications.

  • 6 authors
·
Feb 26, 2025 3

Too Nice to Tell the Truth: Quantifying Agreeableness-Driven Sycophancy in Role-Playing Language Models

Large language models increasingly serve as conversational agents that adopt personas and role-play characters at user request. This capability, while valuable, raises concerns about sycophancy: the tendency to provide responses that validate users rather than prioritize factual accuracy. While prior work has established that sycophancy poses risks to AI safety and alignment, the relationship between specific personality traits of adopted personas and the degree of sycophantic behavior remains unexplored. We present a systematic investigation of how persona agreeableness influences sycophancy across 13 small, open-weight language models ranging from 0.6B to 20B parameters. We develop a benchmark comprising 275 personas evaluated on NEO-IPIP agreeableness subscales and expose each persona to 4,950 sycophancy-eliciting prompts spanning 33 topic categories. Our analysis reveals that 9 of 13 models exhibit statistically significant positive correlations between persona agreeableness and sycophancy rates, with Pearson correlations reaching r = 0.87 and effect sizes as large as Cohen's d = 2.33. These findings demonstrate that agreeableness functions as a reliable predictor of persona-induced sycophancy, with direct implications for the deployment of role-playing AI systems and the development of alignment strategies that account for personality-mediated deceptive behaviors.

  • 3 authors
·
Apr 11

When Agents Learn to Be You: Benchmarking Privacy Leakage, Impersonation Risk, and Defenses in Persona Skills

Persona skills distill personal interaction histories into portable and executable artifacts for downstream agents. While enabling flexible personalization, this process concentrates fragmented personal signals, amplifies their impact through reuse, and challenges defenses designed for individual records or retrieval-based memory. To systematically investigate the safety of the persona-skill pipeline, we introduce AntiSkillBench, an end-to-end benchmark for evaluating risks and defenses across the persona-skill pipeline. It comprises: (i) a dataset of 7,500 persona-grounded dialogue traces, constructed from 50 behaviorally rich profiles spanning diverse task scenarios; (ii) an evaluation suite that measures skill-level privacy leakage and agent-level attribute disclosure and behavioral impersonation across three skill-distillation strategies; and (iii) a defense evaluation covering four configurations across online and post-hoc interventions, including active risk suppression and passive provenance protection. Experiments across three frontier agents show that persona-skill risks persist across agent backbones and distillation protocols, extending from explicit attributes to communication styles and personality traits. Existing defenses exhibit limited and distillation-dependent effectiveness, failing to generalize across risk and distillation strategies. These results highlight AntiSkillBench as a challenging benchmark for developing privacy-preserving and authenticity-aware persona skills.

  • 7 authors
·
Aug 3 2

Expert Personas Improve LLM Alignment but Damage Accuracy: Bootstrapping Intent-Based Persona Routing with PRISM

Persona prompting can steer LLM generation towards a domain-specific tone and pattern. This behavior enables use cases in multi-agent systems where diverse interactions are crucial and human-centered tasks require high-level human alignment. Prior works provide mixed opinions on their utility: some report performance gains when using expert personas for certain domains and their contribution to data diversity in synthetic data creation, while others find near-zero or negative impact on general utility. To fully leverage the benefits of the LLM persona and avoid its harmfulness, a more comprehensive investigation of the mechanism is crucial. In this work, we study how model optimization, task type, prompt length, and placement can impact expert persona effectiveness across instruction-tuned and reasoning LLMs, and provide insight into conditions under which expert personas fail and succeed. Based on our findings, we developed a pipeline to fully leverage the benefits of an expert persona, named PRISM (Persona Routing via Intent-based Self-Modeling), which self-distills an intent-conditioned expert persona into a gated LoRA adapter through a bootstrapping process that requires no external data, models, or knowledge. PRISM enhances human preference and safety alignment on generative tasks while maintaining accuracy on discriminative tasks across all models, with minimal memory and computing overhead.

  • 3 authors
·
Mar 18

Can ChatGPT Assess Human Personalities? A General Evaluation Framework

Large Language Models (LLMs) especially ChatGPT have produced impressive results in various areas, but their potential human-like psychology is still largely unexplored. Existing works study the virtual personalities of LLMs but rarely explore the possibility of analyzing human personalities via LLMs. This paper presents a generic evaluation framework for LLMs to assess human personalities based on Myers Briggs Type Indicator (MBTI) tests. Specifically, we first devise unbiased prompts by randomly permuting options in MBTI questions and adopt the average testing result to encourage more impartial answer generation. Then, we propose to replace the subject in question statements to enable flexible queries and assessments on different subjects from LLMs. Finally, we re-formulate the question instructions in a manner of correctness evaluation to facilitate LLMs to generate clearer responses. The proposed framework enables LLMs to flexibly assess personalities of different groups of people. We further propose three evaluation metrics to measure the consistency, robustness, and fairness of assessment results from state-of-the-art LLMs including ChatGPT and InstructGPT. Our experiments reveal ChatGPT's ability to assess human personalities, and the average results demonstrate that it can achieve more consistent and fairer assessments in spite of lower robustness against prompt biases compared with InstructGPT.

  • 3 authors
·
Mar 1, 2023

Identifying Multiple Personalities in Large Language Models with External Evaluation

As Large Language Models (LLMs) are integrated with human daily applications rapidly, many societal and ethical concerns are raised regarding the behavior of LLMs. One of the ways to comprehend LLMs' behavior is to analyze their personalities. Many recent studies quantify LLMs' personalities using self-assessment tests that are created for humans. Yet many critiques question the applicability and reliability of these self-assessment tests when applied to LLMs. In this paper, we investigate LLM personalities using an alternate personality measurement method, which we refer to as the external evaluation method, where instead of prompting LLMs with multiple-choice questions in the Likert scale, we evaluate LLMs' personalities by analyzing their responses toward open-ended situational questions using an external machine learning model. We first fine-tuned a Llama2-7B model as the MBTI personality predictor that outperforms the state-of-the-art models as the tool to analyze LLMs' responses. Then, we prompt the LLMs with situational questions and ask them to generate Twitter posts and comments, respectively, in order to assess their personalities when playing two different roles. Using the external personality evaluation method, we identify that the obtained personality types for LLMs are significantly different when generating posts versus comments, whereas humans show a consistent personality profile in these two different situations. This shows that LLMs can exhibit different personalities based on different scenarios, thus highlighting a fundamental difference between personality in LLMs and humans. With our work, we call for a re-evaluation of personality definition and measurement in LLMs.

  • 9 authors
·
Feb 21, 2024

Faithful Persona-based Conversational Dataset Generation with Large Language Models

High-quality conversational datasets are essential for developing AI models that can communicate with users. One way to foster deeper interactions between a chatbot and its user is through personas, aspects of the user's character that provide insights into their personality, motivations, and behaviors. Training Natural Language Processing (NLP) models on a diverse and comprehensive persona-based dataset can lead to conversational models that create a deeper connection with the user, and maintain their engagement. In this paper, we leverage the power of Large Language Models (LLMs) to create a large, high-quality conversational dataset from a seed dataset. We propose a Generator-Critic architecture framework to expand the initial dataset, while improving the quality of its conversations. The Generator is an LLM prompted to output conversations. The Critic consists of a mixture of expert LLMs that control the quality of the generated conversations. These experts select the best generated conversations, which we then use to improve the Generator. We release Synthetic-Persona-Chat, consisting of 20k conversations seeded from Persona-Chat. We evaluate the quality of Synthetic-Persona-Chat and our generation framework on different dimensions through extensive experiments, and observe that the losing rate of Synthetic-Persona-Chat against Persona-Chat during Turing test decreases from 17.2% to 8.8% over three iterations.

  • 5 authors
·
Dec 15, 2023 1

PersonaX: Multimodal Datasets with LLM-Inferred Behavior Traits

Understanding human behavior traits is central to applications in human-computer interaction, computational social science, and personalized AI systems. Such understanding often requires integrating multiple modalities to capture nuanced patterns and relationships. However, existing resources rarely provide datasets that combine behavioral descriptors with complementary modalities such as facial attributes and biographical information. To address this gap, we present PersonaX, a curated collection of multimodal datasets designed to enable comprehensive analysis of public traits across modalities. PersonaX consists of (1) CelebPersona, featuring 9444 public figures from diverse occupations, and (2) AthlePersona, covering 4181 professional athletes across 7 major sports leagues. Each dataset includes behavioral trait assessments inferred by three high-performing large language models, alongside facial imagery and structured biographical features. We analyze PersonaX at two complementary levels. First, we abstract high-level trait scores from text descriptions and apply five statistical independence tests to examine their relationships with other modalities. Second, we introduce a novel causal representation learning (CRL) framework tailored to multimodal and multi-measurement data, providing theoretical identifiability guarantees. Experiments on both synthetic and real-world data demonstrate the effectiveness of our approach. By unifying structured and unstructured analysis, PersonaX establishes a foundation for studying LLM-inferred behavioral traits in conjunction with visual and biographical attributes, advancing multimodal trait analysis and causal reasoning.

  • 10 authors
·
Sep 14, 2025 2

PersonaForge: Realistic Multi-Turn User Simulation for Agentic Systems

Large language models are increasingly used as agentic workflow executors, yet existing training data and benchmarks largely assume informationally complete, single-turn queries. Our analysis of 16K real-world sessions shows that 75.9% of interactions are multi-turn, revealing a substantial gap between how users interact with agents and how such systems are trained and evaluated. We introduce PersonaForge, a user simulation framework for synthesizing realistic multi-turn user--agent interactions. PersonaForge combines a four-dimensional persona space, SOUL-driven behavioral control calibrated to real-user statistics, and Reverse Deep Construction grounded in authentic seed queries. Using PersonaForge, we construct a 6.3K-record training dataset and PersonaForge-Bench, a manually annotated 138-task benchmark spanning over 20 professional domains with four-dimensional scoring. Experiments on Qwen3.5-27B show that PersonaForge training improves the composite score by +4.1%, with gains across all four dimensions and the largest improvements in Task Completion (+6.0%) and Response Quality (+6.8%). Further analyses show that PersonaForge-trained agents use fewer turns and tool calls, suggesting improved interaction efficiency, while ablations confirm the contribution of SOUL components and adaptive simulation. Together, PersonaForge and PersonaForge-Bench establish a foundation for training and evaluating agents under realistic multi-turn user interaction.

  • 14 authors
·
Aug 27

PrivacySIM: Evaluating LLM Simulation of User Privacy Behavior

Large language models (LLMs) are increasingly used to simulate human behavior, but their ability to simulate individual privacy decisions is not well understood. In this paper, we address the problem of evaluating whether a core set of user persona attributes can drive LLMs to simulate individual-level privacy behavior. We introduce PrivacySIM, an evaluation suite that benchmarks LLM simulation of user privacy behavior against the ground-truth responses of 1,000 users. These users are drawn from five published user studies on privacy spanning LLM healthcare consultations, conversational agents, and chatbots. Drawing on these user studies, we hypothesize three persona facets as plausible predictors of privacy decision-making: demographics, previous experiences, and stated privacy attitudes. We condition nine frontier LLMs on subsets of these three facets and measure how often each model's response to a data-sharing scenario matches the user's actual response. Our findings show that (1) privacy persona conditioning consistently improves simulation quality over no-persona conditioning, but even the strongest model (40.4\% accuracy) remains far from faithfully simulating individual privacy decisions. (2) A user's stated privacy attitudes alone may not be the best predictor because they often diverge from the user's actual privacy behavior. (3) Users with high AI/chatbot experience but low stated privacy attitudes are the most challenging to simulate. PrivacySIM is a first step toward understanding and improving the capabilities of LLMs to simulate user privacy decisions. We release PrivacySIM to enable further evaluation of LLM privacy simulation.

  • 2 authors
·
May 12

Diagnosing and Repairing Persona Collapse in LLM Advice

LLMs are increasingly used for personal advice on relationships, work, moral dilemmas, and crises. Post-training selects a stable, prosocial Assistant persona, but good advice requires more than a good default character: a skilled advisor comforts someone in crisis, challenges someone in denial, and stays procedural with a logistical question. We formalize advice-giving as situation-conditioned persona selection in a space defined by hedonic tone and agency support, and call failures of this mapping "persona collapse" (the compression of diverse situations into a single default persona). Across 1,281 advice posts spanning 14 contexts, top-rated human responses shift systematically across five personas, while three frontier models collapse over 90\% of responses into a single supportive persona regardless of context. Prompting the model to first pick a fitting persona only deepens the collapse. We then ask whether the collapse can be repaired. Our method, Inverse-Process Distillation, reconstructs the situational reading that could have produced each human response and trains on the result, aiming to distill the situation-to-persona policy rather than the answers. It cuts divergence from the human persona distribution by approximately 80\%. Yet in a blinded study, 199 experienced advice-givers rating responses across four situations in sequence prefer the collapsed default over every repaired model, most strongly when the situation calls for challenge, though this preference shifts with repeated exposures.

  • 4 authors
·
Jul 9

A Prescriptive Learning Analytics Framework: Beyond Predictive Modelling and onto Explainable AI with Prescriptive Analytics and ChatGPT

A significant body of recent research in the field of Learning Analytics has focused on leveraging machine learning approaches for predicting at-risk students in order to initiate timely interventions and thereby elevate retention and completion rates. The overarching feature of the majority of these research studies has been on the science of prediction only. The component of predictive analytics concerned with interpreting the internals of the models and explaining their predictions for individual cases to stakeholders has largely been neglected. Additionally, works that attempt to employ data-driven prescriptive analytics to automatically generate evidence-based remedial advice for at-risk learners are in their infancy. eXplainable AI is a field that has recently emerged providing cutting-edge tools which support transparent predictive analytics and techniques for generating tailored advice for at-risk students. This study proposes a novel framework that unifies both transparent machine learning as well as techniques for enabling prescriptive analytics, while integrating the latest advances in large language models. This work practically demonstrates the proposed framework using predictive models for identifying at-risk learners of programme non-completion. The study then further demonstrates how predictive modelling can be augmented with prescriptive analytics on two case studies in order to generate human-readable prescriptive feedback for those who are at risk using ChatGPT.

  • 1 authors
·
Aug 30, 2022

Stable Behavior, Limited Variation: Persona Validity in LLM Agents for Urban Sentiment Perception

Large Language Models (LLMs) are increasingly used as proxies for human perception in urban analysis, yet it remains unclear whether persona prompting produces meaningful and reproducible behavioral diversity. We investigate whether distinct personas influence urban sentiment judgments generated by multimodal LLMs. Using a factorial set of personas spanning gender, economic status, political orientation, and personality, we instantiate multiple agents per persona to evaluate urban scene images from the PerceptSent dataset and assess both within-persona consistency and cross-persona variation. Results show strong convergence among agents sharing a persona, indicating stable and reproducible behavior. However, cross-persona differentiation is limited: economic status and personality induce statistically detectable but practically modest variation, while gender shows no measurable effect and political orientation only negligible impact. Agents also exhibit an extremity bias, collapsing intermediate sentiment categories common in human annotations. As a result, performance remains strong on coarse-grained polarity tasks but degrades as sentiment resolution increases, suggesting that simple label-based persona prompting does not capture fine-grained perceptual judgments. To isolate the contribution of persona conditioning, we additionally evaluate the same model without personas. Surprisingly, the no-persona model sometimes matches or exceeds persona-conditioned agreement with human labels across all task variants, suggesting that simple label-based persona prompting may add limited annotation value in this setting.

  • 4 authors
·
May 21

PsyCoT: Psychological Questionnaire as Powerful Chain-of-Thought for Personality Detection

Recent advances in large language models (LLMs), such as ChatGPT, have showcased remarkable zero-shot performance across various NLP tasks. However, the potential of LLMs in personality detection, which involves identifying an individual's personality from their written texts, remains largely unexplored. Drawing inspiration from Psychological Questionnaires, which are carefully designed by psychologists to evaluate individual personality traits through a series of targeted items, we argue that these items can be regarded as a collection of well-structured chain-of-thought (CoT) processes. By incorporating these processes, LLMs can enhance their capabilities to make more reasonable inferences on personality from textual input. In light of this, we propose a novel personality detection method, called PsyCoT, which mimics the way individuals complete psychological questionnaires in a multi-turn dialogue manner. In particular, we employ a LLM as an AI assistant with a specialization in text analysis. We prompt the assistant to rate individual items at each turn and leverage the historical rating results to derive a conclusive personality preference. Our experiments demonstrate that PsyCoT significantly improves the performance and robustness of GPT-3.5 in personality detection, achieving an average F1 score improvement of 4.23/10.63 points on two benchmark datasets compared to the standard prompting method. Our code is available at https://github.com/TaoYang225/PsyCoT.

  • 7 authors
·
Oct 31, 2023

Personalized Dialogue Generation with Diversified Traits

Endowing a dialogue system with particular personality traits is essential to deliver more human-like conversations. However, due to the challenge of embodying personality via language expression and the lack of large-scale persona-labeled dialogue data, this research problem is still far from well-studied. In this paper, we investigate the problem of incorporating explicit personality traits in dialogue generation to deliver personalized dialogues. To this end, firstly, we construct PersonalDialog, a large-scale multi-turn dialogue dataset containing various traits from a large number of speakers. The dataset consists of 20.83M sessions and 56.25M utterances from 8.47M speakers. Each utterance is associated with a speaker who is marked with traits like Age, Gender, Location, Interest Tags, etc. Several anonymization schemes are designed to protect the privacy of each speaker. This large-scale dataset will facilitate not only the study of personalized dialogue generation, but also other researches on sociolinguistics or social science. Secondly, to study how personality traits can be captured and addressed in dialogue generation, we propose persona-aware dialogue generation models within the sequence to sequence learning framework. Explicit personality traits (structured by key-value pairs) are embedded using a trait fusion module. During the decoding process, two techniques, namely persona-aware attention and persona-aware bias, are devised to capture and address trait-related information. Experiments demonstrate that our model is able to address proper traits in different contexts. Case studies also show interesting results for this challenging research problem.

  • 5 authors
·
Jan 28, 2019

PsyDI: Towards a Personalized and Progressively In-depth Chatbot for Psychological Measurements

In the field of psychology, traditional assessment methods, such as standardized scales, are frequently critiqued for their static nature, lack of personalization, and reduced participant engagement, while comprehensive counseling evaluations are often inaccessible. The complexity of quantifying psychological traits further limits these methods. Despite advances with large language models (LLMs), many still depend on single-round Question-and-Answer interactions. To bridge this gap, we introduce PsyDI, a personalized and progressively in-depth chatbot designed for psychological measurements, exemplified by its application in the Myers-Briggs Type Indicator (MBTI) framework. PsyDI leverages user-related multi-modal information and engages in customized, multi-turn interactions to provide personalized, easily accessible measurements, while ensuring precise MBTI type determination. To address the challenge of unquantifiable psychological traits, we introduce a novel training paradigm that involves learning the ranking of proxy variables associated with these traits, culminating in a robust score model for MBTI measurements. The score model enables PsyDI to conduct comprehensive and precise measurements through multi-turn interactions within a unified estimation context. Through various experiments, we validate the efficacy of both the score model and the PsyDI pipeline, demonstrating its potential to serve as a general framework for psychological measurements. Furthermore, the online deployment of PsyDI has garnered substantial user engagement, with over 3,000 visits, resulting in the collection of numerous multi-turn dialogues annotated with MBTI types, which facilitates further research.

  • 5 authors
·
Jul 22, 2024

PersonaBench: Evaluating AI Models on Understanding Personal Information through Accessing (Synthetic) Private User Data

Personalization is critical in AI assistants, particularly in the context of private AI models that work with individual users. A key scenario in this domain involves enabling AI models to access and interpret a user's private data (e.g., conversation history, user-AI interactions, app usage) to understand personal details such as biographical information, preferences, and social connections. However, due to the sensitive nature of such data, there are no publicly available datasets that allow us to assess an AI model's ability to understand users through direct access to personal information. To address this gap, we introduce a synthetic data generation pipeline that creates diverse, realistic user profiles and private documents simulating human activities. Leveraging this synthetic data, we present PersonaBench, a benchmark designed to evaluate AI models' performance in understanding personal information derived from simulated private user data. We evaluate Retrieval-Augmented Generation (RAG) pipelines using questions directly related to a user's personal information, supported by the relevant private documents provided to the models. Our results reveal that current retrieval-augmented AI models struggle to answer private questions by extracting personal information from user documents, highlighting the need for improved methodologies to enhance personalization capabilities in AI.

  • 14 authors
·
Feb 27, 2025

Regulating the AI Tutor: Intentions, Help-Seeking, and Self-Regulated Learning in Adolescent GenAI Use

Generative AI (GenAI) tools are now common learning companions for adolescents, yet how they regulate their use during authentic learning tasks remains poorly understood. Self-regulated learning (SRL) and high-level help-seeking (HS) are commonly proposed as safeguards against passive or shortcut-oriented use, but most empirical studies focus on aggregate learning outcomes rather than these moment-to-moment processes during AI-supported learning. This work-in-progress examines open-ended conversational data from 98 Grade-9 students across three German Gymnasium schools, who used a web-based Mistral-Large tutor to prepare a curriculum-aligned mathematics skill before an exam. Alongside chat logs (1,616 turns; 808 student turns), we collected pre-post domain knowledge, pre-chat learning needs, and self-reported cognitive load. We propose a turn-level codebook combining theory-driven SRL and HS constructs with two LLM-specific inductive codes (agency over the AI; epistemic vigilance), and report preliminary AI-coded results. Although students overwhelmingly selected scaffolded support before the chat, their interactions were dominated by instrumental requests with almost no explicit monitoring or evaluation. Post-test performance was significantly lower than pre-test, and higher extraneous cognitive load predicted lower post-test scores after controlling for prior knowledge. We discuss how these patterns can support hybrid human-AI analysis of interaction patterns and inform scaffolds for more agentic and epistemically proactive GenAI use.

  • 3 authors
·
Jun 6

PersonaMem-v3: Toward Omni-Platform Personal Intelligence for Holistic User Understanding, Recommendation, and Agentic Tasks

Personal intelligence is becoming a central frontier for user-facing AI agents. To be helpful in everyday life, agents must understand users across the digital contexts where their preferences, intents, habits, social relationships, and needs unfold over time. Today's systems can personalize within individual apps or tasks, but personal intelligence as a whole remains under-measured: how agents build cross-context user understanding, support steerable recommendation systems, act proactively across platforms, and avoid over-personalization. We introduce PersonaMem-v3, a real-world-grounded benchmark and evaluation harness for omni-platform personal intelligence. PersonaMem-v3 is seeded from more than one million anonymized real-world engagement histories, most of which are implicit signals, and uses them to construct time-indexed user digital worlds across social media, chatbot, calendar, and AI-companion with preference evolvement over time. The benchmark brings personalization, LLM-powered recommendation, proactiveness, agentic tool use, and geo-temporal reasoning into one framework, anchored in psychology, social-linguistics, and user-behavior theories. It evaluates whether AI agents can infer holistic user understanding from cross-platform evidence, personalize responses, rerank recommendations on social media, follow user steering through natural language, and hold back when personalization would be inappropriate, repetitive, outdated, or unnecessary. PersonaMem-v3 points toward LLM-powered personal intelligent agents that work with existing scalable recommendation infrastructure while making personalization more interactive, agentic, and aligned with how real users experience their digital lives.

  • 14 authors
·
Jul 15

Beyond Cooperative Simulators: Generating Realistic User Personas for Robust Evaluation of LLM Agents

Large Language Model (LLM) agents are increasingly deployed in settings where they interact with a wide variety of people, including users who are unclear, impatient, or reluctant to share information. However, collecting real interaction data at scale remains expensive. The field has turned to LLM-based user simulators as stand-ins, but these simulators inherit the behavior of their underlying models: cooperative and homogeneous. As a result, agents that appear strong in simulation often fail under the unseen, diverse communication patterns of real users. To narrow this gap, we introduce Persona Policies (PPol), a plug-and-play control layer that induces realistic behavioral variation in user simulators while preserving the original task goals. Rather than hand-crafting personas, we cast persona generation as an LLM-driven evolutionary program search that optimizes a Python generator to discover behaviors and translate them into task-preserving roleplay policies. Candidate generators are guided by a multi-objective fitness score combining human-likeness with broad coverage of human behavioral patterns. Once optimized, the generator produces a diverse population of human-like personas for any task in the domain. Across tau^2-bench retail and airline domains, evolved PPol programs yield 33-62% absolute gains in fitness score over the baseline simulator. In a blinded evaluation, annotators rated PPol-conditioned users as human 80.4% of the time, close to real human traces and nearly twice as frequently as baseline simulators. Agents trained with PPol are more robust to challenging, out-of-distribution behaviors, improving task success by +17% relative to training only on existing simulated interactions. This offers a novel approach to strengthen simulator-based evaluation and training without changing tasks or rewards.

  • 6 authors
·
May 12

PERMA: Benchmarking Personalized Memory Agents via Event-Driven Preference and Realistic Task Environments

Empowering large language models with long-term memory is crucial for building agents that adapt to users' evolving needs. However, prior evaluations typically interleave preference-related dialogues with irrelevant conversations, reducing the task to needle-in-a-haystack retrieval while ignoring relationships between events that drive the evolution of user preferences. Such settings overlook a fundamental characteristic of real-world personalization: preferences emerge gradually and accumulate across interactions within noisy contexts. To bridge this gap, we introduce PERMA, a benchmark designed to evaluate persona consistency over time beyond static preference recall. Additionally, we incorporate (1) text variability and (2) linguistic alignment to simulate erratic user inputs and individual idiolects in real-world data. PERMA consists of temporally ordered interaction events spanning multiple sessions and domains, with preference-related queries inserted over time. We design both multiple-choice and interactive tasks to probe the model's understanding of persona along the interaction timeline. Experiments demonstrate that by linking related interactions, advanced memory systems can extract more precise preferences and reduce token consumption, outperforming traditional semantic retrieval of raw dialogues. Nevertheless, they still struggle to maintain a coherent persona across temporal depth and cross-domain interference, highlighting the need for more robust personalized memory management in agents. Our code and data are open-sourced at https://github.com/PolarisLiu1/PERMA.

  • 14 authors
·
Mar 24

The Persona Paradox: Medical Personas as Behavioral Priors in Clinical Language Models

Persona conditioning can be viewed as a behavioral prior for large language models (LLMs) and is often assumed to confer expertise and improve safety in a monotonic manner. However, its effects on high-stakes clinical decision-making remain poorly characterized. We systematically evaluate persona-based control in clinical LLMs, examining how professional roles (e.g., Emergency Department physician, nurse) and interaction styles (bold vs.\ cautious) influence behavior across models and medical tasks. We assess performance on clinical triage and patient-safety tasks using multidimensional evaluations that capture task accuracy, calibration, and safety-relevant risk behavior. We find systematic, context-dependent, and non-monotonic effects: Medical personas improve performance in critical care tasks, yielding gains of up to sim+20% in accuracy and calibration, but degrade performance in primary-care settings by comparable margins. Interaction style modulates risk propensity and sensitivity, but it's highly model-dependent. While aggregated LLM-judge rankings favor medical over non-medical personas in safety-critical cases, we found that human clinicians show moderate agreement on safety compliance (average Cohen's κ= 0.43) but indicate a low confidence in 95.9\% of their responses on reasoning quality. Our work shows that personas function as behavioral priors that introduce context-dependent trade-offs rather than guarantees of safety or expertise. The code is available at https://github.com/rsinghlab/Persona\_Paradox.

PersonaX: A Recommendation Agent Oriented User Modeling Framework for Long Behavior Sequence

User profile embedded in the prompt template of personalized recommendation agents play a crucial role in shaping their decision-making process. High-quality user profiles are essential for aligning agent behavior with real user interests. Typically, these profiles are constructed by leveraging LLMs for user profile modeling (LLM-UM). However, this process faces several challenges: (1) LLMs struggle with long user behaviors due to context length limitations and performance degradation. (2) Existing methods often extract only partial segments from full historical behavior sequence, inevitably discarding diverse user interests embedded in the omitted content, leading to incomplete modeling and suboptimal profiling. (3) User profiling is often tightly coupled with the inference context, requiring online processing, which introduces significant latency overhead. In this paper, we propose PersonaX, an agent-agnostic LLM-UM framework to address these challenges. It augments downstream recommendation agents to achieve better recommendation performance and inference efficiency. PersonaX (a) segments complete historical behaviors into clustered groups, (b) selects multiple sub behavior sequences (SBS) with a balance of prototypicality and diversity to form a high quality core set, (c) performs offline multi-persona profiling to capture diverse user interests and generate fine grained, cached textual personas, and (d) decouples user profiling from online inference, enabling profile retrieval instead of real time generation. Extensive experiments demonstrate its effectiveness: using only 30 to 50% of behavioral data (sequence length 480), PersonaX enhances AgentCF by 3 to 11% and Agent4Rec by 10 to 50%. As a scalable and model-agnostic LLM-UM solution, PersonaX sets a new benchmark in scalable user modeling.

  • 6 authors
·
May 23, 2025

CharacterChat: Learning towards Conversational AI with Personalized Social Support

In our modern, fast-paced, and interconnected world, the importance of mental well-being has grown into a matter of great urgency. However, traditional methods such as Emotional Support Conversations (ESC) face challenges in effectively addressing a diverse range of individual personalities. In response, we introduce the Social Support Conversation (S2Conv) framework. It comprises a series of support agents and the interpersonal matching mechanism, linking individuals with persona-compatible virtual supporters. Utilizing persona decomposition based on the MBTI (Myers-Briggs Type Indicator), we have created the MBTI-1024 Bank, a group that of virtual characters with distinct profiles. Through improved role-playing prompts with behavior preset and dynamic memory, we facilitate the development of the MBTI-S2Conv dataset, which contains conversations between the characters in the MBTI-1024 Bank. Building upon these foundations, we present CharacterChat, a comprehensive S2Conv system, which includes a conversational model driven by personas and memories, along with an interpersonal matching plugin model that dispatches the optimal supporters from the MBTI-1024 Bank for individuals with specific personas. Empirical results indicate the remarkable efficacy of CharacterChat in providing personalized social support and highlight the substantial advantages derived from interpersonal matching. The source code is available in https://github.com/morecry/CharacterChat.

  • 8 authors
·
Aug 20, 2023

CompanionBench: A Theory-Anchored, Real-World-Grounded Benchmark for AI Emotional Companionship

LLM companions are deployed at scale in personally consequential settings, yet poorly evaluated. Existing benchmarks use hand-authored scenarios and prompted simulators, aggregate empathy into one score, and overlook judge biases such as same-family favoritism and scale drift. We introduce CompanionBench, an interactive bilingual benchmark. To our knowledge, it is the first companion benchmark to ground both its scenarios and a trained user simulator in de-identified real-world data. A hidden disclosure gate branches each persona's trajectory on the agent's own behavior, controlling the interaction state space without scripting dialogue. We operationalize ten capabilities derived from 25 theories across psychology and counseling, four of them not graded explicitly by prior work: holding ambiguity, selfobject responsiveness, positive resonance and calibrated challenge. Agents are assessed on two complementary axes: a subjective ten-capability rubric and a deterministic measure of whether deeper disclosure was earned. A cross-family panel dilutes same-family favoritism; an Item Response Theory model separates agent quality from judge severity. Theory fixes what to measure and how personas are structured; real data supply events, history, and profiles -- coverage from theory, authenticity from data. Rankings are reproducible in both languages (rho = 0.996 ZH / 0.953 EN). Evaluating 28 agents reveals capability-level differences obscured by aggregate scores. Emotion regulation and calibrated challenge remain common weaknesses; holding ambiguity discriminates most. Role-play agents rank near the bottom: immersion does not imply relational competence. Across agents, the dominant failure mode is substituting surface warmth for substantive relational support. We will release 500 Chinese-English parallel pairs and the evaluation code.

  • 6 authors
·
Aug 3

PersoBench: Benchmarking Personalized Response Generation in Large Language Models

While large language models (LLMs) have exhibited impressive conversational capabilities, their proficiency in delivering personalized responses remains unclear. Although recent benchmarks automatically evaluate persona consistency in role-playing contexts using LLM-based judgment, the evaluation of personalization in response generation remains underexplored. To address this gap, we present an automated benchmarking pipeline, PersoBench, to evaluate the personalization ability of LLMs in persona-aware dialogue generation within a zero-shot setting. Our framework employs a structured pipeline comprising speaker-aware annotation, task-specific and context-driven prompt construction, response post-processing, and automated evaluation across multiple dimensions of generation quality. In particular, the pipeline performs text preprocessing and speaker labeling, constructs structured prompts with task instructions and LLM roles, validates response format, and evaluates valid outputs across fluency, personalization, diversity, and coherence. We assess the performance of four open-source and four closed-source LLMs using well-known datasets and a range of explicit metrics. Our findings reveal that while LLMs excel at generating fluent and diverse responses, they are far from satisfactory in delivering personalized and coherent responses, considering both the conversation context and the provided personas.

  • 4 authors
·
Oct 4, 2024

MatrAIx: Simulating the World with 8.3 Billion Persona Agents

Human evaluation of AI systems and digital products is costly, slow, and difficult to scale. Offline evaluations are more scalable but often abstract away human diversity and interactive behavior. We therefore introduce MatrAIx, a population-scale simulated-user evaluation infrastructure for testing AI systems and digital products with heterogeneous users. MatrAIx has three core components: First, Persona 8B contains 8.3 billion persona records represented by 1,290 categorical dimensions. Records are either sampled from a dependency graph that preserves correlated attributes or derived from human-authored profiles. We release a quality-filtered coreset of approximately 1 million personas, comprising 599,847 human-grounded and 400,000 synthetic records. Second, the MatrAIx Playground provides four environments in which diverse users evaluate and interact with digital products: Survey, AI Chatbot, Web, and App. Third, MatrAIx provides 1,010 application tasks spanning more than 25 domains, including Commerce, Software, Finance, and Healthcare. We conducted 18,189 evaluation trials across eight representative tasks. Persona agents were powered by three LLMs: Claude Opus 4.8, GPT 5.5, and Claude Haiku 4.5. The resulting feedback captures how decisions and preferences vary across persona backgrounds, including hesitation after a price increase, willingness to continue after an AI assistant fails, and latency tolerance. We conducted two main validation studies: First, a 400-trial controlled study evaluated persona adherence across ten behavioral attributes and all four environments. The declared behavior was expressed or correctly suppressed in 366 trials (91.5%). Second, human and LLM judges evaluated the extraction quality of human-grounded personas. Overall, MatrAIx provides an end-to-end infrastructure for evaluating AI systems and digital products with diverse simulated human users.

MatrAIx2026 MatrAIx
·
Aug 3 4

PHAnToM: Personality Has An Effect on Theory-of-Mind Reasoning in Large Language Models

Recent advances in large language models (LLMs) demonstrate that their capabilities are comparable, or even superior, to humans in many tasks in natural language processing. Despite this progress, LLMs are still inadequate at social-cognitive reasoning, which humans are naturally good at. Drawing inspiration from psychological research on the links between certain personality traits and Theory-of-Mind (ToM) reasoning, and from prompt engineering research on the hyper-sensitivity of prompts in affecting LLMs capabilities, this study investigates how inducing personalities in LLMs using prompts affects their ToM reasoning capabilities. Our findings show that certain induced personalities can significantly affect the LLMs' reasoning capabilities in three different ToM tasks. In particular, traits from the Dark Triad have a larger variable effect on LLMs like GPT-3.5, Llama 2, and Mistral across the different ToM tasks. We find that LLMs that exhibit a higher variance across personality prompts in ToM also tends to be more controllable in personality tests: personality traits in LLMs like GPT-3.5, Llama 2 and Mistral can be controllably adjusted through our personality prompts. In today's landscape where role-play is a common strategy when using LLMs, our research highlights the need for caution, as models that adopt specific personas with personalities potentially also alter their reasoning abilities in an unexpected manner.

  • 9 authors
·
Mar 4, 2024